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Talking Marketing

Talking Marketing

AMA Boston

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1 Creator

Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
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Top 10 Talking Marketing Episodes

Goodpods has curated a list of the 10 best Talking Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Talking Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Talking Marketing episode by adding your comments to the episode page.

Allen had the pleasure of speaking to Vladimer Botsvadze, a world-renowned influencer, keynote speaker, marketing expert, and consultant to discuss the hard work it takes to become a successful marketer, the life habits Vladimer is proud of, and the relatable feeling of being the only one of your friends this into marketing.

This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/EyBOuJ9yKsY

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

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Talking Marketing - Episode 33: Streaming Wars and the Future of TV
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05/10/21 • 27 min

The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing “streaming wars” in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how different audiences we consuming TV and streaming platforms once the pandemic struck, allowing for Effectv to effectively target audiences with the right content and ads at the right time.

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Talking Marketing - Episode 38: Brand Marketing with Mitch Duckler
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09/27/22 • 28 min

This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to differentiate your brand in a crowded market.

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

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In this episode of Talking Marketing, we sit down with Scott Braun, CMO of Drizly. Scott talks with us about the challenges that come with working in a regulated industry and how that affects Drizly’s marketing strategy. He also discusses why understanding your customer is so critical for marketers to help them break through the noise, reach your audience and integrate your brand into your customer’s lives.

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In this episode , we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and approach, account intelligence and best practices for target accounts not showing any intent signals, how to think about competitive advantage, and managing a marketing budget while justifying ROMI’s, all while getting the most value.

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AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen!

Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/

Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

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In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were already familiar with the remote work structure. Carlos is an advocate for remote work, and he shares how it’s positively impacted his professional and personal life and why he feels remote work will become the new normal. He also shares how his company was able to launch their sister company during the pandemic and continue to be innovative despite all the chaos the pandemic created.

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At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"!

https://www.linkedin.com/in/teomefa/

https://www.linkedin.com/in/blake-takushi-023ba1149/

https://www.instagram.com/blaketak

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

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Talking Marketing - Episode 29: Using Data to Drive Decision Making
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11/11/20 • 30 min

In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has been able to adapt and continue to grow at a rapid pace. David also shares how digitalization has reshaped the catering industry and how his team is using data to drive efficiency and success.

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Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us about the 2022 Super Bowl ads (including her favorites), defining buzzwords like "hyper local", breaking into the marketing industry as so many entry-level jobs are being replaced by AI, and much more! There's even a brief discussion of NFTs and crypto, and how they're changing the way we think about finance! It's a jam-packed episode, and we hope you enjoy the discussion.

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FAQ

How many episodes does Talking Marketing have?

Talking Marketing currently has 51 episodes available.

What topics does Talking Marketing cover?

The podcast is about Marketing, Cmo, Podcasts and Business.

What is the most popular episode on Talking Marketing?

The episode title 'Episode 39: Becoming a Marketing Thought Leader with Vladimer Botsvadze' is the most popular.

What is the average episode length on Talking Marketing?

The average episode length on Talking Marketing is 31 minutes.

How often are episodes of Talking Marketing released?

Episodes of Talking Marketing are typically released every 30 days, 5 hours.

When was the first episode of Talking Marketing?

The first episode of Talking Marketing was released on Aug 28, 2018.

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