Talking Marketing - Episode 35: How Marketers Can Successfully Work Remotely with Carlos Silva

Episode 35: How Marketers Can Successfully Work Remotely with Carlos Silva

07/19/21 • 22 min

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In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were already familiar with the remote work structure. Carlos is an advocate for remote work, and he shares how it’s positively impacted his professional and personal life and why he feels remote work will become the new normal. He also shares how his company was able to launch their sister company during the pandemic and continue to be innovative despite all the chaos the pandemic created.

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Episode 34: The Future of Marketing in the Media Industry featuring Tina Cassidy

In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of consumers, the challenge of being a non-profit organization and working with a small marketing budget, and what Tina’s thoughts are on the future of the media industry with the rise of digital media.

Next Episode

Episode 36: What Makes a Good Super Bowl Ad with Jen Faucon

Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us about the 2022 Super Bowl ads (including her favorites), defining buzzwords like "hyper local", breaking into the marketing industry as so many entry-level jobs are being replaced by AI, and much more! There's even a brief discussion of NFTs and crypto, and how they're changing the way we think about finance! It's a jam-packed episode, and we hope you enjoy the discussion.