Talking Marketing - Episode 29: Using Data to Drive Decision Making

Episode 29: Using Data to Drive Decision Making

11/11/20 • 30 min

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In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has been able to adapt and continue to grow at a rapid pace. David also shares how digitalization has reshaped the catering industry and how his team is using data to drive efficiency and success.

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Episode 28: Why Video Belongs in Your Content Marketing Strategy

In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew also discusses the importance of being authentic in video marketing and shares some tips on how to come across as genuine and real in your video efforts.

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Episode 30: Creating Diversity and Inclusion in the Workplace

In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created “The Culture Team,” a diversity and inclusion team focused on creating a positive workplace environment. Melissa shares how this team was able to improve an already strong company culture at Hubspot and help anonymously voice the opinions and feedback of employees to the leadership team. Melissa also shares her thoughts and suggestions on what companies can be doing to start getting involved in the conversation and educating yourself.