McDonald’s USA and Cadillac CMOs on The Intersection of Culture and Iconic Brands

Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and data-led marketing. In our conversation, Melissa and Tariq reflect on how they can finally put theories into practice since the technology and data have caught up, enabling Cadillac and McDonald’s USA to remain iconic brands.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
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