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MTM Visionaries - Gatorade and lululemon Marketing Executives: Consumer, Culture, and Connectivity

Gatorade and lululemon Marketing Executives: Consumer, Culture, and Connectivity

MTM Visionaries

11/22/22 • 41 min

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Athleticism may have more transferable skills than some would believe. In this episode, friends and former colleagues, Kalen Thornton, the CMO of Gatorade, and Nikki Neuburger, the Chief Brand Officer of lululemon, share how their backgrounds as professional athletes shaped how they lead their marketing teams today – working with purpose towards a common goal. Both brands they serve are rooted in their passion for building healthy consumer relationships, culture, and connectivity. In this episode, you will hear how these Visionaries inspire their consumers and team members to be the best versions of themselves, and how personal purpose can drive business success.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every week and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click
here.

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11/22/22 • 41 min

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MTM Visionaries - Gatorade and lululemon Marketing Executives: Consumer, Culture, and Connectivity

Transcript

1

00:00:16.219 --> 00:00:20.699

Nadine Dietz: Hello! Everyone just gonna give everyone a minute or so to join in here.

2

00:00:22.690 --> 00:00:24.799

Nadine Dietz: We'll get started just a minute.

3

00:00:26.370 --> 00:00:28.739

Nadine Dietz: I can see folks are still logging on.

4

00:00:37.320 --> 00:00:38.720

Nadine Dietz: Okay,

5

00:00:41.150 --> 00:01:09.689

Nadine Dietz: w

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