NFL and Snap CMOs Discuss The New (Augmented) Reality
08/01/22 • 31 min
Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understand the balance of fun and candid content because social media, at its root, is more than entertainment; it’s community building. Read full article.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
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Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understand the balance of fun and candid content because social media, at its root, is more than entertainment; it’s community building. Read full article.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Previous Episode
Introducing Visionaries
Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today’s top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance.
In today’s launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands:
-Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO)
-Todd Kaplan, CMO, Pepsi
-Tim Ellis, CMO, NFL
-Kory Marchisotto, CMO, e.l.f. Beauty
-Musa Tariq, CMO, Go Fund Me
-Walter Geer III, Chief Experience Design Officer, VMLY&R
-Eric Toda, Head of Meta Prosper & Global Head of Social Marketing, Meta
-Deborah Wahl, Global Chief Marketing Officer, General Motors
-Jabari Hearn, SVP, Marketing & Entertainment, Westbrook Media
-Linda Boff, CMO, General Electric & President of GE Foundation
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. Visionaries is aired every Tuesday at 9 AM PT and brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more click here.
ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
- Tweet us at @MTMInsights, @NadineDietz
- Find us on LinkedIn & Instagram
Next Episode
Meta and VMLY&R Marketing Executives Raise Their Voice on Accelerating Change
Visionaries Eric Toda, Head of Meta Prosper and Global Head of Social Marketing at Meta, and Walter Geer III, Chief Experience Design Officer at VMLY&R, are lifting their voices to accelerate change in the marketing industry. They are two exceptional marketing leaders using their platform to “lift marginalized people, fight against systemic issues, and for visibility and equality (for invisible and underrepresented communities),” as Eric Toda explains. Through inspiring content, catalytic campaigns, or conversations on Capitol Hill, they understand that one voice can be the truth the world needs to hear for change to occur.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
- Tweet us at @MTMInsights, @NadineDietz
- Find us on LinkedIn & Instagram
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