Pepsi and WWE Marketing Leaders Take a Look into the Future of Media

08/01/22 • 28 min

Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. These visionaries are seeing massive success because they are testing and learning new strategies within the worlds of fragmentation, streaming, mobile, Web3, and the NFT market and consistently producing impactful content.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

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08/01/22 • 28 min

MTM Visionaries - Pepsi and WWE Marketing Leaders Take a Look into the Future of Media

Transcript

WEBVTT

00:00:13.769 --> 00:00:18.990

Stephanie McMahon: Hello everyone, I see there's still folks joining so we're just going to give it a minute here.

00:00:23.280 --> 00:00:24.090

Okay.

00:00:25.800 --> 00:00:38.070

Nadine Dietz: We are going to get started so Hello everyone, welcome to mtm visionaries Thank you so much for joining us today with the CMO Pepsi and the CEO of wwe.

00:00:38.070 --&

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