Snap Inc. Forum: The Now, Next, New Playbook
11/10/22 • 45 min
How do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all categories, and how to organize new technology, countless channel options, and innovative thinking into a strategy that works.
Today's special Visionaries episode features Kenny Mitchell, CMO of Snap Inc, Angelic Vendette Global Head of Marketing of Alo Yoga, Kristin Patrick EVP and CMO of Claire's, Sadira Furlow CMO of Happy Money, Mike Cessario Co-Founder & CEO of Liquid Death Mountain Water, and Fabiola Torres CMO of Pepsi Energy!
This special episode was recorded from a recent in person event, however, every other episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
How do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all categories, and how to organize new technology, countless channel options, and innovative thinking into a strategy that works.
Today's special Visionaries episode features Kenny Mitchell, CMO of Snap Inc, Angelic Vendette Global Head of Marketing of Alo Yoga, Kristin Patrick EVP and CMO of Claire's, Sadira Furlow CMO of Happy Money, Mike Cessario Co-Founder & CEO of Liquid Death Mountain Water, and Fabiola Torres CMO of Pepsi Energy!
This special episode was recorded from a recent in person event, however, every other episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Previous Episode
Intuit Forum: The Impact of Brand Identity
Have you ever asked the question why update your brand identity or what constitutes the business case? On one hand, having a top-performing brand is essential for high-performance marketing; on the other hand, as markets evolve, technologies emerge, and firms adjust their strategic intentions and go-to-market programs, the requirements for brand performance are subject to change.
We invited Laura Jones, CMO at Instacart, Stephen Root, VP Intuit Brand Marketing at Intuit, and Ricky Engelberg, CMO at Vistaprint, to the Marketers That Matter Forum held at Intuit’s Silicon Valley headquarters to discuss the critical topic of the impact of brand identity, and how they each navigated their recent brand transformation. Enjoy this special recap of the conversation.
This special episode was recorded from a recent in person event, however, every other episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Next Episode
Gatorade and lululemon Marketing Executives: Consumer, Culture, and Connectivity
Athleticism may have more transferable skills than some would believe. In this episode, friends and former colleagues, Kalen Thornton, the CMO of Gatorade, and Nikki Neuburger, the Chief Brand Officer of lululemon, share how their backgrounds as professional athletes shaped how they lead their marketing teams today – working with purpose towards a common goal. Both brands they serve are rooted in their passion for building healthy consumer relationships, culture, and connectivity. In this episode, you will hear how these Visionaries inspire their consumers and team members to be the best versions of themselves, and how personal purpose can drive business success.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every week and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
MTM Visionaries - Snap Inc. Forum: The Now, Next, New Playbook
Transcript
[00:00:02] Nadine Dietz: Welcome, welcome, welcome. So, um, first of all, I have to say thank you Kenny, so much for being our host. And Doug, Doug is, Yes. Thank
[00:00:10] Video 1: you.
So
[00:00:16] Kenny Mitchell: thank you everyone for coming out. Um, I would take zero credit for being the host. Trying to make sure we had a room.
[00:00:23] Nadine Dietz: Um, so it's a great room.
[00:00:2
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