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MRX Lab

MRX Lab

FlexMR

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1 Creator

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.
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Top 10 MRX Lab Episodes

Goodpods has curated a list of the 10 best MRX Lab episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to MRX Lab for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite MRX Lab episode by adding your comments to the episode page.

In the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and pitfalls that can hold up a project before it even gets off the ground – from business-wide input to budgetary decisions and sudden, unexpected developments.

We also discuss the ways in which insight professionals can avoid and mitigate the impact of these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need for flexibility and adaptability to change.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Gareth Bowden, Research Project Manager @ FlexMR, and Sally Nicholls, Insight Manager @ FlexMR

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

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In this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we do. In particular, we discuss the ideas of rationalism, empiricism and pragmatism through the unique lens of the insights sector.

Throughout the course of this episode, we investigate the theses that define each of these systems of thought, the key differences between them and identify how we can use each to deliver better, more impactful research reports to decision makers.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, the technology led research agency, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

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If 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet.

Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant. We also touch on potential future applications that may enter the mainstream conversation soon, such as synthetic users and fully automated projects.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠ Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook

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Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.

We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Hudson, CEO @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠www.flexmr.net⁠⁠⁠

Or connect via ⁠⁠⁠LinkedIn ⁠⁠⁠/ ⁠⁠⁠Twitter ⁠⁠⁠/ ⁠⁠⁠Facebook⁠

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Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike.

We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Griffiths, Founder @ Client Advocates

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠

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In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.

In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Iain Stanfield, Insight Lead @ Specsavers

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

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Both the marketing and research industries have undergone tremendous change in the last decade. Discovering the new role that insight teams play in the modern world is a challenge for many. In this episode, we explore the intersection of data, communication and company culture with award winning comms expert Lucy Davison.

Over the course of 30 minutes, we cover the major principles that researchers need to grapple with in order to effectively have long-term impact on organisational decision making. Developing an overarching customer narrative. The importance of repetition. Why insight needs confident advocates. And much more.

To find out more how researchers can become better communicators of data, and which industry myths should be on the chopping block – see Keen as Mustard, FlexMR and a panel of clientside guests at ESOMAR Congress this September.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Lucy Davison, Founder and CEO @ Keen as Mustard Marketing

For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook

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AI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out.

In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠

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How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.

We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Debra Walmsley, Customer Insight Consultant

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠
Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook

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To democratise data is to provide access, control and input over the research process to the end-users of data. There’s a huge range of benefits that this can provide, from better communication to more streamlined project management. But to create a true culture of insight is challenging. In this episode, we discuss the steps to success.

After an introduction to the reasons why a company might consider democratising research, we explore the steps researchers need to take in order to make it happen in a productive, positive way. From carefully defining project engagement processes to placing the right value on research expertise, and the importance of consistent communication – tune in to find out more.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

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FAQ

How many episodes does MRX Lab have?

MRX Lab currently has 56 episodes available.

What topics does MRX Lab cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on MRX Lab?

The episode title '#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)' is the most popular.

What is the average episode length on MRX Lab?

The average episode length on MRX Lab is 15 minutes.

How often are episodes of MRX Lab released?

Episodes of MRX Lab are typically released every 25 days, 23 hours.

When was the first episode of MRX Lab?

The first episode of MRX Lab was released on Jan 31, 2020.

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