#52 - Overcoming the Commercial Challenges of Research
05/15/24 • 29 min
Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike.
We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Paul Griffiths, Founder @ Client Advocates
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike.
We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Paul Griffiths, Founder @ Client Advocates
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Previous Episode
#51 - What It Takes to Become a Future Insights Leader
The market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed.
In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Harriet Williams, Insight Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Next Episode
#53 - Managing Stakeholder Expectations & Valuing Insight
In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.
In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Iain Stanfield, Insight Lead @ Specsavers
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
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