#53 - Managing Stakeholder Expectations & Valuing Insight

06/14/24 • 23 min

In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.

In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Iain Stanfield, Insight Lead @ Specsavers

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Iain Stanfield, Insight Lead @ Specsavers

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

Previous Episode

#52 - Overcoming the Commercial Challenges of Research

Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike.

We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Griffiths, Founder @ Client Advocates

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠

Next Episode

#54 - Marketing Communications for Research and Insight

The insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks.

So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Emily James, Content Manager @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠