#44 - Simplicity, Staying Power and Informed Decisions

08/23/23 • 31 min

Both the marketing and research industries have undergone tremendous change in the last decade. Discovering the new role that insight teams play in the modern world is a challenge for many. In this episode, we explore the intersection of data, communication and company culture with award winning comms expert Lucy Davison.

Over the course of 30 minutes, we cover the major principles that researchers need to grapple with in order to effectively have long-term impact on organisational decision making. Developing an overarching customer narrative. The importance of repetition. Why insight needs confident advocates. And much more.

To find out more how researchers can become better communicators of data, and which industry myths should be on the chopping block – see Keen as Mustard, FlexMR and a panel of clientside guests at ESOMAR Congress this September.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Lucy Davison, Founder and CEO @ Keen as Mustard Marketing

For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Lucy Davison, Founder and CEO @ Keen as Mustard Marketing

For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook

Previous Episode

#43 - Understanding Joy and The Human Experience

In Season 3, we spoke to Andrew Cannon ahead of the Year of Joy launch. Now that the community is up and running, we check in and meet Shari Alyse, America’s Joy Magnet, who has joined the team as the official Joy Reporter. On this episode, we hear about some of the previous and upcoming joy superpowers that the team are shining a spotlight on, plus dig into the Joy Barometer as a tool for improving your wellbeing.

Over the course of 30 minutes, we explore the impact of purpose, freedom, wellbeing and happiness on our own level of joy, and the steps we can take to increase it. Shari discusses the importance of centring on the self, and Andrew shares how to use scorecards to better understand our own experiences. Tune in for this and so much more.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Andrew Cannon, Co-Founder of The Art and Science of Joy (Website / LinkedIn)

And: Shari Alyse, Media Spokeswoman and Joy Reporter at The Art and Science of Joy (LinkedIn)

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

Next Episode

#45 - Customer Salience: How Insight Achieves a Seat at Many Tables

It’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standards – the need for sound decision-making has never been greater.

In this episode, Danny Russell explains why aiming for a seat at the boardroom table might be a mistake, and how building a culture of customer salience – in which research has a seat at many tables – offers a greater opportunity to have tangible, operational impact.

To find out more about Customer Salience and the 4C model, sign up to the upcoming AURA decision making masterclasses in Manchester and London later this year. Or visit the FlexMR resource centre to grab a copy of the online toolkit.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Danny Russell, Non-Exec Director & Strategic Advisor

For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook