#47 - Generative AI and the Future of ResTech

11/16/23 • 33 min

If 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet.

Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant. We also touch on potential future applications that may enter the mainstream conversation soon, such as synthetic users and fully automated projects.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠ Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠ Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook

Previous Episode

#46 - How Researchers Become Decision Consultants

The role of research doesn’t end at the point of debrief. To create a successful, valued insight function it’s vital to engage with key business challenges, large and small. In this jam-packed episode, Nicola Stevens shares her experience building a research team from scratch – and the lessons learnt along the way.

We discuss the role of post-debrief decision sessions, the value of running small scale experiments, and the different ways of determining value. The episode also touches on the importance of honesty, outreach and the process of winning trust from colleagues across your business. So tune in to find out how your research team can grow into flourishing decision consultants.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Nicola Stevens, Head of Insight at Close Brothers Motor Finance and Close Brothers Premium Finance

For more info on FlexMR, visit ⁠www.flexmr.net⁠ Or connect via ⁠LinkedIn ⁠/ ⁠Twitter ⁠/ ⁠Facebook

Next Episode

#48 - Building Insight Teams for Transformative Change

How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.

We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Debra Walmsley, Customer Insight Consultant

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠
Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook