
#15 - Rationalism, Empiricism and Other Important -Isms
11/09/20 • 8 min
In this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we do. In particular, we discuss the ideas of rationalism, empiricism and pragmatism through the unique lens of the insights sector.
Throughout the course of this episode, we investigate the theses that define each of these systems of thought, the key differences between them and identify how we can use each to deliver better, more impactful research reports to decision makers.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
In this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we do. In particular, we discuss the ideas of rationalism, empiricism and pragmatism through the unique lens of the insights sector.
Throughout the course of this episode, we investigate the theses that define each of these systems of thought, the key differences between them and identify how we can use each to deliver better, more impactful research reports to decision makers.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
Previous Episode

#14 - Thinking Outside Agile: The Case for Waterfall, Six Sigma & Lean Projects
In this episode of the MRX Lab podcast from FlexMR, we investigate three project management methodologies that are not agile. While agile research has quickly become part of the insights lexicon, there is much to be learnt from examining other techniques that have guided management principles over the past decades.
Throughout the course of this episode, we dive into the manufacturing roots of waterfall, the extreme ends of agile that comprise lean ideals, and the statistically driven Six Sigma process – evaluating the merits and drawbacks of each in turn.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
Next Episode

#16 - Glocalization: Should It Impact Research Strategy?
In this episode of the MRX Lab podcast from FlexMR, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they affect the work that we do? After a brief introduction, we examine the challenges that a connected world poses and identify ways local knowledge can be used to build a competitive edge.
In the second half of the episode, we outline simple ways in which market research teams under pressure to deliver more for less can influence both global decisions and act as the voice for territorial differences at the same time.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
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