#18 - Cutting the Red Tape: How to Make Research Happen
02/17/21 • 12 min
In the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and pitfalls that can hold up a project before it even gets off the ground – from business-wide input to budgetary decisions and sudden, unexpected developments.
We also discuss the ways in which insight professionals can avoid and mitigate the impact of these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need for flexibility and adaptability to change.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Gareth Bowden, Research Project Manager @ FlexMR, and Sally Nicholls, Insight Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
In the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and pitfalls that can hold up a project before it even gets off the ground – from business-wide input to budgetary decisions and sudden, unexpected developments.
We also discuss the ways in which insight professionals can avoid and mitigate the impact of these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need for flexibility and adaptability to change.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Gareth Bowden, Research Project Manager @ FlexMR, and Sally Nicholls, Insight Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Previous Episode
#17 - Insights Empowerment: Improving Efficiency, Reach and Influence
The MRX Lab podcast is back for a brand new season in 2021. In our first episode, we chat insights empowerment with FlexMR CEO, Paul Hudson. A 15+ year industry veteran, Paul explains how the modern pressures placed on research professionals are creating a strong need to find new ways of working.
We discuss the role of efficiency, reach and influence as key drivers of change and investigate creative tactics for overcoming common challenges. Paul highlights the role of video in research as a stand out method of activation, and identifies how empowerment moves data out of insights departments to underpin a customer-centric culture.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Paul Hudson, CEO @ FlexMR (pd_hudson)
For more info on FlexMR, visit www.flexmr.net
Next Episode
#19 - Effective Approaches to Research Design
In this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a number of the common challenges that insight professionals often face, and practical ways to overcome them.
In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real world considerations that must be factored into effective research design and cautions against an over-reliance on the research question alone.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Sally Nicholls, Insight Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
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