#27 - Democratising Data and The Factors of Success
11/12/21 • 7 min
To democratise data is to provide access, control and input over the research process to the end-users of data. There’s a huge range of benefits that this can provide, from better communication to more streamlined project management. But to create a true culture of insight is challenging. In this episode, we discuss the steps to success.
After an introduction to the reasons why a company might consider democratising research, we explore the steps researchers need to take in order to make it happen in a productive, positive way. From carefully defining project engagement processes to placing the right value on research expertise, and the importance of consistent communication – tune in to find out more.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
To democratise data is to provide access, control and input over the research process to the end-users of data. There’s a huge range of benefits that this can provide, from better communication to more streamlined project management. But to create a true culture of insight is challenging. In this episode, we discuss the steps to success.
After an introduction to the reasons why a company might consider democratising research, we explore the steps researchers need to take in order to make it happen in a productive, positive way. From carefully defining project engagement processes to placing the right value on research expertise, and the importance of consistent communication – tune in to find out more.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
Previous Episode
#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)
In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have.
Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action. We also explore why insight is so important to F1 and the role that the research team play in helping stakeholders to achieve their goals.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Greg Morris, Senior Brand Research Manager @ F1
For more info on FlexMR, visit www.flexmr.net
Next Episode
#28 - Developing Insight Frameworks That Work
Insight frameworks represent a formalised expression of the strategy, tactics and implementations of how research flows through a business. From the inputs, to the processes, systems and technologies that shape fieldwork, and eventually to the way in which outputs impact action – frameworks are a crucial tool for building a data-driven, customer-centric culture.
In this episode, we investigate what is an insight framework is, why are they important and how can you start building one today. While there is no single answer to what the ideal framework should look like, over the course of ten minutes we identify best practices, common themes and stand-out examples.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
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