In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

Guests

• Matt Taylor, Founder - Tracksmith
• Laura Hnatow, VP of Marketing and Ecommerce - Seabags
• Aman Advani, Founder - Ministry of Supply
• Caroline Leed, Founder - Smiling Button

EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

Guests

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

Guests

• Ian Leslie - CMO, Industry West
• Jesse Lazarus - Chief Process and Innovation Officer, Kravet
• Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

Listen now!

Guests

• Farshid Taffazoli - CTO, Sandow Media
• Reneida Leon - Technical Product Manager, Kroger Digital
• Brian Schmitt - Co-Founder, Surefoot

Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now!

Guest

Keely Carney, Founder and Executive President - Second Chance Mugs

Special discount for subscribers! Head over to scmugs.org and use code SOMETHINGDIGITAL for 10% off your order.