Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair)

04/20/17 • 44 min

Merchant to Merchant: A Retail Podcast by Something Digital

Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.

Guests

Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
Paul Briscoe, Development Team Leader at Human-Element

Guests

Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
Paul Briscoe, Development Team Leader at Human-Element

Previous Episode

Merchant to Merchant Episode 3: Going Global isn't Easy (w/ Jon Azrielant, Richline)

Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands.

Guest

Jon Azrielant - Director of Marketing, Richline / jewelry.com

Next Episode

Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's

Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success.