The CPG Guys

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985.
Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/
Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/
Follow WARC online at: http://warc.com
Follow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/
Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/
Learn about the WARC/DSI Report “How Retail Media is Disrupting Marketing Structures” here: https://lp.warc.com/organizational-readiness
Gregory answers these questions:
1) Gregory, your report looks at how retail media is disrupting marketing structures. Of all the factors at play, what prompted you to zero in on retail media?
2) How is Retail Media reshaping the traditional path to purchase, and how have brands had to adapt?
3) How is Retail Media changing the relationship brands have with retailers?
4) Looking beyond RM, how are functions like manufacturing, R&D, logistics, and supply chain being influenced by the move to digital commerce?
5) Based on the research you conducted, what are the optimal KPIs to use to measure retail media performance?
6) What do you see as some of the top challenges facing brands as they develop proficiency in digital commerce?
7) Your report presents some differing opinions regarding Centers of Excellence as a driver of digital transformation. Can you take us through it?
8) I see in the report you spoke with a number of CPG insiders about organizational change. What are some of the top attributes winning companies share?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero, a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping.
Aaron got tired of eCommerce shipping software that sucked. So in 2013, he and his co-founder decided to do something about it and ShipHero was born. We know what it’s like to run a warehouse or outsource fulfillment. They’re building the tools to make it easier to ship eCommerce.
Aaron talks with Sri & PVSB about these topics:

1. You launched a martial arts web based jiu jitsu ecosystem, then Shiphero in 2013. How does one go from martial arts and leadership there to a software logistics company for eCommerce? What’s the real story here?
2. With the rise of eCommerce in covid, digital sales are surround sound. You run and advertise a logistics optimization platform across the board - true? What unmet industry need does it fulfill? What are the client verticals you service and what are the specific solutions you’ve developed?
3. How does the shipping component work given it focuses on cost reduction for shipping? Do you have a network of suppliers you work and constantly optimize? You are also backed up with a network of 7 + warehouses growing I’m sure. How do you balance software and fulfillment?
4. Since you are also a WMS - who is your competition, and how are you differentiated from others - let’s say enterprise providers like SAP? Do you have the ability to bolt on and work with EMS software? Is there a minimum commitment a brand has to make?
5. Success is dependent on a client’s ability to measure the performance of your solutions. Would you tell us about the analytics included in your platform? Brand have huge issues on fulfillment costs in DTC since they don’t have the experience. Why is your fulfillment attractive to them?
6. Let’s say a DTC brand has outsourced fulfillment services to a 3PL provider. What role do you then play? If they partner with you directly, do you co-pack, do multipacks, inserts, ad collateral? Does each one have a cost on its own? How about boxing or packing?
7. With the meteoric rise of business for brands at WMT, TGT, grocery.com - especially click & collect : what role will ShipHero have there? Have you considered being an agent for retailers for home delivery?
8. What advice would you give brands wanting to get into DTC? Can large brands explore this space without breaking the bank? What is your learning and coaching in this space? How long does it take to get setup with ShipHero?

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or ent

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted."
Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/
Purchase his new book at: https://a.co/d/5kd8cWS
Randy answers these questions:
1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise?
2) What prompted you to write this book? What there some type of catalyst or had you been thinking about this for some time and how did you go about bringing this dream into a reality?
3) Why do you believe that promotion is within everyone’s reach?
4) Please speak with us about how everyday excellence contributes to promotability. Examples from your career will be helpful in illustrating the rest of our questions
5) How does helping your team succeed lead to your personal success?
6) What are key elements of going “above & beyond” that help your career?
7) How do you recommend readers of this book “invest in their futures?” How does mentoring play a role in this?
8) What are the personal KPIs that your recommend readers focus on to ensure their promotability?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years.
Paco answers these questions posed to him:

1. Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies per year? What, in your opinion, is the timeless constants of its content that keeps people wanting to buy it and learn from it?
2. Is North America still the epicenter of retail innovation in this world? If not, where do you think this is really happening?
3. How has consumer access to information changed the retail shopping experience?
4. What has been the disruptive factor of private label products in North America that has consumers gravitating to Kirkland, Simple Truth, O Organics, President’s Choice and the like?
5. If 80% of weekly purchases over age of 40 are the basically the same items, what is the impact on CPG companies & packaging?
6. What is the impact of the smart home with a smart kitchen and voice OS on purchasing behavior and efficiency?
7. How are technology and big data enabling better customization across the consumer journey?
8. In your consulting practice Envirosell, You have spent an enormous amount of time observing consumer behavior to draw meaningful insights. Why, in this digital age, is this still an important skill?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world's largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends.
Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/
Brittain answers these questions:
1. Your career began in the United States Marine Corps where you served as a Tank Commander before reenlisting into the Infantry and ending as a Scout/Sniper with STA 2/8. You then earned a BA degree and eventually three Masters degrees. You have worked for Deloitte, Capgemini, Amazon, Dell, Michaels, and Kroger. You say leadership is what determines the ability of a company to succeed. Walk us through your beliefs about leadership.
2. Amazon and Walmart, who has the advantage and why?
3. What about Target? What should they be focused on?
4. Can’t complete this episode without talking drones. Has anyone figured this out or is it a mere fantasy?
5. Your posts on starbucks caught my eye. What is going on with the decline, and do they have a shot? No pun intended.
6. What are the latest advancements in retail technology? You have mentioned 345 Global in several of your posts; what makes them so unique?
7. What are instacart's long term prospects? Why are only 2% of all groceries purchased delivered to a home? What should a retailer do to make online grocery profitable?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.