The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries.
This is the second of a two part partnership episode series with WNS.
Follow Vidyotham Reddi on LinkedIn at: http://linkedin.com/in/vidyotham-reddi-he-him-61458a
Follow Sinan Gurman on LinkedIn at: https://www.linkedin.com/in/sinangurman/
Follow WNS online at: http://www.wns.com
Follow WNS on LinkedIn at: https://www.linkedin.com/company/wns-global-services/
Vidyotham & Sinan answers these questions:

1) What are the critical success factors, do’s and don’ts, for developing a Global Data Strategy to enhance the application of Advanced Analytic Methods?
2) In your experience, what do you think are the tricks of trade in “Closing the "Research to activation" gap for business users?
3) In our First episode with WNS, we spoke about Market Mix Optimization / Budget Allocation / Spends Optimization, whatever you call it. What is your perspective on this topic Vidyotham? “How should CPG’s better spend their money on these lines?
4) Vidyotham, building on the value equation here, in your experience, are Big Data / Analytics investments focused on driving top line or bottom line?
5) Sinan, you have been an Analytics consultant and worked with more than 50 Fortune 500 organizations over the years. What major trends have you seen in the way the Analytics industry has evolved? Or what would you rather see?
6) Let’s talk about value pricing a bit. Vidyotham, how does value work in the CPG world today? How effectively do you think it is used as a strategic lever?
7) eCom / D2C media and promo budget – Is it marketing? Is it Trade? Where should it fit in the larger schema of things?

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CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution.
Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/
Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/
Follow Simple Food Ventures on LinkedIn at: https://www.linkedin.com/company/simple-food-ventures/
Follow Simple Food Ventures online at: https://www.simplefoodvc.com/

Greer & Luke answers these questions:
1) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?
2) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?
3) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?
4) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?
5) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?
6) Once invested in an early stage company, what are the fundamental resources and capabilities that Simple Foods Ventures brings to its portfolio investment to help them grow in omnichannel retail?
7) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you have helped them with growth trajectory?
8) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you have helped them with growth trajectory?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.
This episode is sponsored by SAS.
Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/
Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/
Follow SAS online at: http://SAS.com
Charles answers these questions:
1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?
2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?
3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?
4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?
5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?
6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?
7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?
8) What is SAS institute doing in this space to help companies and give us some examples of work done?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
NextUp Website: http://NextUpIsNow.org
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.
This episode is sponsored by LiveRamp.
Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/
Evan & Lori answer these questions:

1. Why don’t you each give us a high-level overview of your history in the industry and your history working together
2. I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced...not just advertising or ad revenue growth but sales growth. Are you feeling this on the media side, and is it shifting how you think about what you do?
3. Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right? What do you see as next for that?
4. How are LiveRamp and Albertson’s working together here? How does 1+1 = more than 2?
5. Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
6. How does that dovetail with what LiveRamp sees- rise of self-service, programmatic; how to control "cannibalization"....
7. What are the ways data collaboration unlocks new insights and improves media performance? What are some of the opportunities and challenges you’ve seen?
8. What’s the future-state of this type of data sharing? Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives? Where does CTV fit in short and long term?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer.
Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé online at: https://www.nestle.com/
Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshah
Neel answers the following questions:

1. How are you thinking about the evolution of retail and the role eCommerce plays?
2. What do you see as the key differences in eCommerce in the 3 major regions: North America, EMEA and APAC ?
3. How should you think about resources and setting yourself up to win?
4. What is the role of data and insights in building brands and creating winning consumer propositions?
5. How do you see online search changing as generative AI is integrated into the tools we use? Will shoppers continue to use retailers or will personal virtual assistants begin to rise in importance? What do brands need to focus on to win in the next gen of search?
6. At last count, there exist over 600 retail media platforms in North America alone. How can CPG brands realistically build a meaningful RM strategy that can be executed at scale? What market conditions (products, outcomes, etc.) need to change to make this objective more achievable?
7. At many FMCG companies, eCommerce operates as a center of excellence. What do you think are the KPIs that should matter to the organization around eCommerce and at what point does the CoE need to absorb back into the business units?
8. The IAB recently produced a Retail Media Buyers Guide to help bring structure to industry offerings and measurement approaches. A good first step, leaves much to be desired or something else?
9. Looking out to the next 5 years, what transformational capabilities, technologies, etc. excite you most about the eCommerce space in fast moving consumer goods?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.