The CPG Guys

The CPG Guys Sri & PVSB welcome Bridget Lasda, Chief Customer Officer for King Juice/Calypso Lemonade for this episode.
Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice.
Questions Bridget answers include:

1. You joined Coca-Cola straight out of college. What were some of the experiences or skills you honed at Coca-Cola that have served you particularly well in your career there and beyond?
2. What were some of the requirements of selling alcohol beverage products that were surprising or challenging for you as you joined HeinekenUSA?
3. After working your entire career at large companies with venerable brands, you decide to join this emerging Calypso business. What drew you to this opportunity and were there any particularly humbling experiences you faced working for an early-stage brand?
4. The trade requirements you faced over your career have been transforming as the omnichannel world emerges. What was needed for an omnichannel retailer is much more demanding than just a brick & mortar retailer. Can you tell us what capabilities you need to bring when selling into a national omnichannel retailer particularly as it relates to the digital shelf?
5. When you are Coca-Cola, you are often the category captain or trusted advisor to the buyer. How do you position King Juice’s role and what specific set of capabilities do you employ to succeed in a highly competitive and crowded category?
6. Calypso’s distribution is growing rapidly,even reaching to Hawaii. Is your growth strategy more geographic or channel based? What are your KPIs beyond equivalized cases?
7. The pandemic had broad impact on the food & beverage industry. How did that manifest for King Juice in your supply chain and retail demand? Has that changed as the pandemic extends? Is virtual selling harder or easier that live meetings?
8. Convenience retailers like 7 Eleven and Go Puff have entered the eCommerce world. Is this a promising channel and do you think that more competitors will enter the market?
9. What are some of the key transformations that you are watching in the retail industry that pertain to immediate consumption beverage?
10. How has a commitment to your community through volunteerism brought balance to your professional pursuits and how would you advise our audience to consider similar altruistic pursuits?

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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.
Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Sam's Club online at: http://samsclub.com

Abi answers these questions:
1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?
2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the store display opportunity?
3) Which categories are seeing the largest growth in retail media? Which categories should vendors step change their approach to this?
4) What technology aspects are being brought into the business everyday? How does it connect from a website to the cart to the store?
5) What are the various features of retail media offered by Sam’s? SEM or are there other capabilities?
6) What can partners expect back? Data, metrics? How is success measured?
7) What are the behavior or activities of a vendor best in class partnership with Sam’s?
8) What is your advice to the industry with eCommerce? What about the newer categories that have sped up last year like food and beverages?

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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms.
Meagan answers these questions posed to her:

1. Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonville? True? If so, what was the calling?
2. We often say its all about the data, insights and analytics - with the consumer at the center. True, false, or maybe? Why? Why is data the most valuable asset in a brand’s journey?
3. What is Stopwatch all about? And why the name? What retailers do you cover? Are you covering eCommerce only?
4. How does your platform bring all this data together? Tell us about the BI dashboards... are they customizable?
5. What are the most important KPIs you see in these dashboards for a brand? For a retailer?
6. How are you measuring / monitoring retail media? How are you developing the tool - additional reporting, analytics, etc?
7. What about DTC? Can one report total ecommerce sales across all channels? What if there's B2B?
8. What are the new capabilities that your clients are looking for you to develop and how do you go about innovating to keep Stopwatch ahead of the competitive solutions?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
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Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services.
Follow Chris on LinkedIn at: https://www.linkedin.com/in/moyechris/
Follow Crossmark online at: http://www.crossmark.com/

Chris answers these questions:

1) Since CROSSMARK works with countless retailers and CPGs, from that view, what are your thoughts on the current grocery space?

2) You’ve started a real digital transformation at CROSSMARK. Can you speak to that? Why was it successful?
3) Our understanding is that CROSSMARK’s vision centers around something you call Accelerator. What is Accelerator? What makes Accelerator different? How do clients benefit?
4) What are the plans for eCommerce at CROSSMARK, and how does it tie to Accelerator?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provides brands all of the benefits of a 1P customer relationship without being the merchant of record.
GSK Sites using Shoppable:

• Nicorette
• Voltaren
• Be Well Stay Well

Please provide feedback to the CPG Guys here: http://ratethispodcast.com/cpgguys
In this episode, Carolina answers the following questions:

1. Tell us a little bit about yourself, Carolina? What is your role at GSK and what are some of the priorities you are addressing?
2. Tell us a little bit about GSK’s journey with Shoppable
3. Holly & the CPG guys did an episode about CPGs and their initiatives around DTC, can you speak a little bit about GSK & their DTC initiatives?
4. How does Shoppable help compliment those initiatives?
5. What would you say is the biggest advantage to working with Shoppable
6. What are some unique experiences GSK has put into place that are powered by Shoppable?
7. Outside of DTC, is there anything that Shoppable is doing that is benefiting GSK ?
8. What are you most excited about for the GSK & Shoppable partnership?

To learn more about Shoppable, visit http://www.shoppable.com
Shoppable YouTube channel.
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.