The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries.
This is the second of a two part partnership episode series with WNS.
Follow Vidyotham Reddi on LinkedIn at: http://linkedin.com/in/vidyotham-reddi-he-him-61458a
Follow Sinan Gurman on LinkedIn at: https://www.linkedin.com/in/sinangurman/
Follow WNS online at: http://www.wns.com
Follow WNS on LinkedIn at: https://www.linkedin.com/company/wns-global-services/
Vidyotham & Sinan answers these questions:

1) What are the critical success factors, do’s and don’ts, for developing a Global Data Strategy to enhance the application of Advanced Analytic Methods?
2) In your experience, what do you think are the tricks of trade in “Closing the "Research to activation" gap for business users?
3) In our First episode with WNS, we spoke about Market Mix Optimization / Budget Allocation / Spends Optimization, whatever you call it. What is your perspective on this topic Vidyotham? “How should CPG’s better spend their money on these lines?
4) Vidyotham, building on the value equation here, in your experience, are Big Data / Analytics investments focused on driving top line or bottom line?
5) Sinan, you have been an Analytics consultant and worked with more than 50 Fortune 500 organizations over the years. What major trends have you seen in the way the Analytics industry has evolved? Or what would you rather see?
6) Let’s talk about value pricing a bit. Vidyotham, how does value work in the CPG world today? How effectively do you think it is used as a strategic lever?
7) eCom / D2C media and promo budget – Is it marketing? Is it Trade? Where should it fit in the larger schema of things?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.
This episode is sponsored by LiveRamp.
Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/
Evan & Lori answer these questions:

1. Why don’t you each give us a high-level overview of your history in the industry and your history working together
2. I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced...not just advertising or ad revenue growth but sales growth. Are you feeling this on the media side, and is it shifting how you think about what you do?
3. Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right? What do you see as next for that?
4. How are LiveRamp and Albertson’s working together here? How does 1+1 = more than 2?
5. Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
6. How does that dovetail with what LiveRamp sees- rise of self-service, programmatic; how to control "cannibalization"....
7. What are the ways data collaboration unlocks new insights and improves media performance? What are some of the opportunities and challenges you’ve seen?
8. What’s the future-state of this type of data sharing? Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives? Where does CTV fit in short and long term?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.
This episode is sponsored by SAS.
Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/
Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/
Follow SAS online at: http://SAS.com
Charles answers these questions:
1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?
2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?
3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?
4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?
5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?
6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?
7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?
8) What is SAS institute doing in this space to help companies and give us some examples of work done?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
NextUp Website: http://NextUpIsNow.org
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.
This episode is sponsored by NielsenIQFind Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/
Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/
Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/
Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online at : https://nielseniq.com/global/en/
Here's what we asked them :
1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?
2. Can you give us some context on what some of your client’s challenges are when it comes to marketing?
3. What are some of the “watch outs” your clients should be managing?4. Is media mix applicable to all sizes of brands?
5. If a brand comes to you and wants to understand MMM better, where do you start?
6. If you were talking with a CMO about MMM, what would be your advice?
7. Other than MMM, what other types of ad-measurement are important to brands and media companies?
8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness? For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provides brands all of the benefits of a 1P customer relationship without being the merchant of record.
GSK Sites using Shoppable:

• Nicorette
• Voltaren
• Be Well Stay Well

Please provide feedback to the CPG Guys here: http://ratethispodcast.com/cpgguys
In this episode, Carolina answers the following questions:

1. Tell us a little bit about yourself, Carolina? What is your role at GSK and what are some of the priorities you are addressing?
2. Tell us a little bit about GSK’s journey with Shoppable
3. Holly & the CPG guys did an episode about CPGs and their initiatives around DTC, can you speak a little bit about GSK & their DTC initiatives?
4. How does Shoppable help compliment those initiatives?
5. What would you say is the biggest advantage to working with Shoppable
6. What are some unique experiences GSK has put into place that are powered by Shoppable?
7. Outside of DTC, is there anything that Shoppable is doing that is benefiting GSK ?
8. What are you most excited about for the GSK & Shoppable partnership?

To learn more about Shoppable, visit http://www.shoppable.com
Shoppable YouTube channel.
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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.