Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk

11/08/23 • 48 min

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.
We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.
The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.
Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/
Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/
Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/

Here's what we asked Monica :

Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?
Tropicana has a rich history. How do you balance honoring tradition while staying innovative?
How has Tropicana adapted to changing consumer preferences for healthier beverages?
Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?
What role does consumer feedback play in shaping Tropicana's products and marketing strategies?
What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?
What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?

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Here's what we asked Monica :

Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?
Tropicana has a rich history. How do you balance honoring tradition while staying innovative?
How has Tropicana adapted to changing consumer preferences for healthier beverages?
Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?
What role does consumer feedback play in shaping Tropicana's products and marketing strategies?
What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?
What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?

Previous Episode

Omnichannel Digital Leadership with Ahold Delhaize's Tonya Herring

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.
We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.
The CPGGUYS welcome Tonya Herring, SVP of Omnichannel Merchandising at Peapod labs, the digital division of Ahold Delhaize. Tonya also serves on the board of NextUp.
Follow Tonya on LinkedIn at: https://www.linkedin.com/in/tonya-herring-15889bb/
Follow AholdDelhaize on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize/
Follow AholdDelhaize online at: https://www.aholddelhaize.com/

Here's what we asked Tonya :

Take us through your career journey from starting your career in retail over the last couple decades to merchandising leadership to omnichannel leadership?
What leadership attributes have served you well over the years and championed your career success?
A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
Talk to us about your involvement over the years with Nextup and advancing all women in business and now as a board member what are you personally focused on?
Business has changed again over the last 6 months, how are you adapting to driving omnichannel demand and consumption again?
The role you have in digital leadership means you have to influence your peers and other senior leaders at ADUSA as well as your vendors. How do you help drive this to deliver for your customers?
What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?

Next Episode

Leadership in Convenience Retail with PepsiCo's Marla Daudelin

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.
We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.
The CPG Guys welcome Marla Daudelin, SVP and 7-Eleven Account Team Lead at PepsiCo.
Follow Marla on LinkedIn at: https://www.linkedin.com/in/marla-daudelin-bb48089/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow PepsiCo online at: http://pepsico.com

Here's what we asked Marla :

Take us through your career journey from graduating at Virginia Tech, starting a career in finance, and then taking on customer facing roles to develop PepsiCo’s business to being a GM of a business today.
What leadership attributes have served you well over the years and championed your career success?
A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
Talk to us about your involvement over the years with Nextup and advancing all women in business and now as a board member what are you personally focused on?
Business has changed again over the last 6 months, how you are adapting to driving omnichannel demand and consumption again?
The role you have in customer account leadership means you have to influence your peers and other senior leaders at PepsiCo as well as at 7-11. How do you help drive this to deliver for your customers?
What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?