The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman

04/12/23 • 41 min

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.

Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/
Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/
Follow Insider Intelligence online at: https://www.insiderintelligence.com/
Learn more about the “In-Store Retail Media 2023” report here: https://www.insiderintelligence.com/content/in-store-retail-media-2023
Andrew answers the following questions:
1) Retail Media is an rapidly expanding channel. In-store media is the least developed segment within this channel. What prompted you to publish this report? Is in-store media starting to emerge as a viable option for brands and retailers?
2) What are the primary sources of the research comprising this report? How do you go about determining the research you will need to produce meaningful insights?
3) What is the opportunity that your report has identified for retail media in physical stores to deliver mass reach?
4) What are the key findings of your report related to the digitization of the store to deliver high-quality, meaningful branding?
5) Please dimensionalize the audience size of in-store audiences at major retailers compared to their digital audiences?
6) What did your research tell you about what catches the attention of in-store shoppers, making them want to learn more about the products?
7) What does in-store media offer to brands seeking reach beyond Amazon?
8) What’s coming in the “third wave” of retail media that you think our audience should pay attention to?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Previous Episode

Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.
Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's CLub MAP online at: https://map.samsclub.com/
Lex answers the following questions:
1) Lex, your career has some elite brands in your background but cemented in media development and audience. Take us through the years at Vevo, Pinterest, NBCUniversal, Walmart and now Sam’s club. What advice would you give to someone early in their career in this space seeking to follow in your footsteps?
2) Describe the various services of the MAP platform and what your brand partners can expect?
3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at MAP? How are you leveraging AI in this space?
4) Please tell us about your upcoming speaking position at a NextUp conference.
5) Can you give our audience an overview of how a seller can connect with MAP and what does it take to begin service and deliver for the consumer? How long does it take the execute the first campaign.
6) What are the various measurement / metrics you offer to enable brands to succeed? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?
7) What is the difference in shopping behavior between men & women?
8) The last question on the CPG Guys is always ‘fast forward’ - whats next for you and the MAP platform?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Next Episode

Sustainability & Transformation with Albertsons Suzanne Long

The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies, one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants.

Follow Suzanne Long on LinkedIn at: https://www.linkedin.com/in/suzanne-long-b948a83/
Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/
Learn about Albertsons commitment to ESG here: https://www.albertsonscompanies.com/our-impact/esg-reports-news/default.aspx
Suzanne answers the following questions:
1) What does the acronym ESG stand for and why is it important for companies to get invested in building ESG plans?
2) What is the history of sustainability at Albertsons Companies? How did the need to build a plan come to being and how did you end up leading the charge?
3) Sustainability is a very big and encompassing concept as you detailed in your first response. How did you go about determining which specific areas to focus on for “Recipe of Change?” When developing the framework, how did the needs of shoppers, associates and suppliers also play a role?
4) Please provide us with details on the four pillars you settled on in your “recipe for change” and how is science determining your performance metrics?
5) To achieve scale, it’s not just about the work being done by Albertsons Companies. How are you involving your suppliers and the entire industry to drive meaningful and sustainable change to improve our communities?
6) Tell us about some of the Recipe for Change projects you’ve implemented and what have the results been?
7) What do you want our audience to hear about how they can contribute to Albertsons “Recipe for Change?”
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.