Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's

07/06/17 • 50 min

Merchant to Merchant: A Retail Podcast by Something Digital

Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success.

Guests

Lee Bissonnette - VP of Ecommerce, Mark Fisher Footwear
Julie Lefkowitz, Ecommerce Director, Ramy Brook
Heather Kaminetsky, President, DreamLabs

Moderator

Phillip Jackson - Ecommerce Evangelist, Something Digital

Guests

Lee Bissonnette - VP of Ecommerce, Mark Fisher Footwear
Julie Lefkowitz, Ecommerce Director, Ramy Brook
Heather Kaminetsky, President, DreamLabs

Moderator

Phillip Jackson - Ecommerce Evangelist, Something Digital

Previous Episode

Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair)

Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.

Guests

Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
Paul Briscoe, Development Team Leader at Human-Element

Next Episode

Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa)

13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.