Merchant to Merchant: A Retail Podcast by Something Digital - Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)

Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)

06/24/19 • 55 min

Merchant to Merchant: A Retail Podcast by Something Digital

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

Guests

Ian Leslie - CMO, Industry West
Jesse Lazarus - Chief Process and Innovation Officer, Kravet
Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

Guests

Ian Leslie - CMO, Industry West
Jesse Lazarus - Chief Process and Innovation Officer, Kravet
Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee

Previous Episode

Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach)

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

Listen now!

Guests

Farshid Taffazoli - CTO, Sandow Media
Reneida Leon - Technical Product Manager, Kroger Digital
Brian Schmitt - Co-Founder, Surefoot

Next Episode

"Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica

EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA