"Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica

10/18/19 • 59 min

Merchant to Merchant: A Retail Podcast by Something Digital

EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

Guests

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga

EPISODE SUMMARY

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

Guests

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga

Previous Episode

Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

Guests

Ian Leslie - CMO, Industry West
Jesse Lazarus - Chief Process and Innovation Officer, Kravet
Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee

Next Episode

"Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.