Merchant to Merchant: A Retail Podcast by Something Digital - "Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston

"Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston

02/04/20 • 62 min

Merchant to Merchant: A Retail Podcast by Something Digital

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

Guests

Matt Taylor, Founder - Tracksmith
Laura Hnatow, VP of Marketing and Ecommerce - Seabags
Aman Advani, Founder - Ministry of Supply
Caroline Leed, Founder - Smiling Button

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

Guests

Matt Taylor, Founder - Tracksmith
Laura Hnatow, VP of Marketing and Ecommerce - Seabags
Aman Advani, Founder - Ministry of Supply
Caroline Leed, Founder - Smiling Button

Previous Episode

"Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica

EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA