Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach)
04/23/19 • 57 min
What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.
Listen now!
Guests
- Farshid Taffazoli - CTO, Sandow Media
- Reneida Leon - Technical Product Manager, Kroger Digital
- Brian Schmitt - Co-Founder, Surefoot
What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.
Listen now!
Guests
- Farshid Taffazoli - CTO, Sandow Media
- Reneida Leon - Technical Product Manager, Kroger Digital
- Brian Schmitt - Co-Founder, Surefoot
Previous Episode
Merchant to Merchant Episode 11 - LIVE at Robert Graham, Venice Beach
Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now!
Guests
- Geoff Clawson - CEO - Birdwell
- Theo Gallo - Director of Commerce - Karmaloop/Shiek Shoes
- Brian Ruben, Cofounder -Sole Bicycles
Next Episode
Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)
Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.
B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.
Join us for a show recorded LIVE at Industry West in SOHO, NYC.
Guests
- Ian Leslie - CMO, Industry West
- Jesse Lazarus - Chief Process and Innovation Officer, Kravet
- Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee
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