Merchant to Merchant: A Retail Podcast by Something Digital - Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality

Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality

02/12/18 • 49 min

Merchant to Merchant: A Retail Podcast by Something Digital

How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this.

They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of extreme seasonality in retail? Beyond just creating new products and scaling your business horizontally - what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges at Merchant to Merchant LIVE in Seattle!

Guests

Interviewer

Phillip Jackson - Ecommerce Evangelist, Something Digital

Guests

Interviewer

Phillip Jackson - Ecommerce Evangelist, Something Digital

Previous Episode

Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa)

13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.

Guests

Melissa Ben-Ishay - Chief Product Officer, Baked by Melissa
Seth Horowitz, CEO, Baked by Melissa

Interviewer

Phillip Jackson - Ecommerce Evangelist, Something Digital

Next Episode

Merchant to Merchant Episode 8 - Building Communities, Changing Lives

Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities.

From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible!