Marketing Minds Podcast

For more than 23 years, Drew Eric Whitman has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He's created advertising for everything from small retail shops to giant, multi-million dollar organizations, including Day-Timers, Faber-Castell Corp., Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, American Legion and many others. Drew, who started creating advertising at 11 years old, proclaims he can teach you more about how to create powerfully effective advertising than 99% of your competitors will learn in their entire careers. During this interview, you’ll discover the secrets of advertising psychology that make selling simple, as well as ... 8 ways you can tap into your prospects' biologically programmed desires to boost demand for your product or service. How to use statistics in your ads so they're nearly impossible to ignore. The one secret newspaper reps will never tell you about putting together an effective ad -- and pray you'll never discover. Drew's "million-dollar secret" for getting inside prospects' heads and discovering what they truly want. (You'll be surprised to find out it's never your product or service.) The missing component in many ads that causes readers to ignore whatever is written -- even if you have the industry’s best product, price, offer and guarantee. Why some of the best ads ever written received some of the worst responses. Why ad size rarely matters when it comes to response (and why you should instead focus on the amount of copy). An extensively tested ad layout that is remembered best by readers -- and what to include so you can gain even greater readership. And much more.

When Josh Elizetxe started his business, he faced a major obstacle. He was only 12 years old, so he had minimal money. In fact, all he had was $10. Of course, there was no way he could go to a bank and get approved for a loan. So he turned to trial, error and knowledge gained from books to get his business off the ground. Four years later, Josh has built and sold websites, dominated whole sectors of MySpace and YouTube, marketed rental properties, generated millions of dollars in revenue, taught online skills across the globe, and mastered the exploding field of cost-per-action online marketing. During this 70-minute interview, you'll discover how to apply his unconventional marketing tactics to your business, as well as ... The exact formula Josh used to record one video on YouTube that generated roughly $80,000 in profit. By the way, it only took him 10 minutes to create the video, which was for a health product. Josh's #1 rule for marketing when you're forced to work with a non-existent budget. (Hint: If you share common characteristics found in most business owners, then you break this rule nearly every day.) The single feature most successful offers share and why greater competition can result in a larger -- and more predictable -- return on your marketing investment. 2 sneaky and perfectly legal tricks for getting more search engine traffic to your offers. How to properly "bait" prospects so you get them to your website and deliver unmatched value, making it easier to generate sales. The single most important weapon in Josh's marketing arsenal. You'll be surprised to know you can have one of these by the end of the day and -- in some cases -- it won't cost you a single cent. Several simple methods for using unusual marketing mediums, such as pizza boxes and gas station pumps, to generate leads and avoid financial risk. And much more.

I recently interviewed Ely Delaney, co-founder and lead trainer of YourMarketingUniversity.com about how to become a follow-up fanatic and turn your casual connections into clients. During our 46-minute interview, he shares a step-by-step, follow-up system for attracting joint ventures, ideal prospects and raving fans. What’s more, he explains how to make this system work on autopilot using a combination of online and online tactics. If you regularly attend networking events, pay close attention to Ely’s “slacker” strategy for reactivating old contacts and his Facebook trick for making any message memorable. Also, don’t forget to grab Ely’s free guide that walks you the process for converting connections to clients.

As the owner of Stuart Selbst Consulting, Stuart Selbst offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have seen a $3 million average increase in new recurring revenue. In addition to frequently presenting at his industry's top events, Stuart is a member of the the MSP Mentor 250 and has been named an MSP Alliance Business Advisor and Autotask Rockstar. During this 47-minute interview, you'll discover how to become your industry's obvious expert, as well as ... The key question you must ask to ensure you're viewed by clients as the go-to authority who can solve their most pressing problems. How to use marketing's "politicking" approach to put yourself in front of leaders who can help boost your industry standing. A surprisingly simple strategy for stimulating creative juices so you can come up with fresh ideas for writing, speaking and discussion opportunities (as well as a quick way to ensure you never forget those thoughts). The most overlooked -- and often avoided -- way to better understand and build enthusiasm for your product or service. A simple trick for securing more speaking opportunities at conferences, trainings and workshops How to strengthen your presence on social media, including the critical piece to your website that proves your position as an industry expert. And much more.

Thousands of business professionals have learned how to increase sales, profits and retention by reading Justin Premick's articles or by watching his presentations in person or online. As an award-winning e-mail marketing expert and director of education marketing at AWeber, his insight and advice on e-mail marketing has been featured by Inc., BtoB, DMNews, Target Marketing and numerous other business and marketing publications. Under Justin's guidance, the AWeber blog has become a top source of e-mail marketing tips. Read by over 37,000 e-mail and RSS subscribers, it is highly ranked among Ad Age's Power 150 list of top marketing blogs. During this 46-minute interview, you'll discover how ... to increase e-mail open rates, readership and responses, as well as • 3 surprisingly easy ways to create great content for your e-mail marketing campaigns, especially when you don't know what to write. • How to determine with precise detail which e-mails provide the most value to your subscribers and which ones are weak. With this knowledge, you'll know the information you can provide to overcome objections people may have about purchasing from you. • The common marketing mistake that ensures a failed campaign, even before you send your first e-mail. • The most effective place to put your web form on your website if you want to consistently grow your prospect list. (Hint: There are multiple locations and you need to answer at least one critical question in your offer.) • How to determine if you need to include branding elements, such as logos and your company name, in your e-mails. • What your subscribers must see in your From line if you expect them to read and respond to your e-mails. • A simple strategy for expanding the audience that sees your e-mails. This tactics works exceptionally well if you've never used e-mail marketing or you're limited by a small list. • The most productive and surest way to boost your odds of success on social media using e-mail. • And much more.