How to Increase E-mail Open Rates, Readership and Responses

11/15/12 • 49 min

Thousands of business professionals have learned how to increase sales, profits and retention by reading Justin Premick's articles or by watching his presentations in person or online. As an award-winning e-mail marketing expert and director of education marketing at AWeber, his insight and advice on e-mail marketing has been featured by Inc., BtoB, DMNews, Target Marketing and numerous other business and marketing publications. Under Justin's guidance, the AWeber blog has become a top source of e-mail marketing tips. Read by over 37,000 e-mail and RSS subscribers, it is highly ranked among Ad Age's Power 150 list of top marketing blogs. During this 46-minute interview, you'll discover how ... to increase e-mail open rates, readership and responses, as well as • 3 surprisingly easy ways to create great content for your e-mail marketing campaigns, especially when you don't know what to write. • How to determine with precise detail which e-mails provide the most value to your subscribers and which ones are weak. With this knowledge, you'll know the information you can provide to overcome objections people may have about purchasing from you. • The common marketing mistake that ensures a failed campaign, even before you send your first e-mail. • The most effective place to put your web form on your website if you want to consistently grow your prospect list. (Hint: There are multiple locations and you need to answer at least one critical question in your offer.) • How to determine if you need to include branding elements, such as logos and your company name, in your e-mails. • What your subscribers must see in your From line if you expect them to read and respond to your e-mails. • A simple strategy for expanding the audience that sees your e-mails. This tactics works exceptionally well if you've never used e-mail marketing or you're limited by a small list. • The most productive and surest way to boost your odds of success on social media using e-mail. • And much more.

Previous Episode

Traffic Tips That Took a Startup to 66 Million Monthly Visitors in Just 4 Years

A former Microsoft employee and founder of three companies, David Aronchick, CEO of Hark, has used search engine optimization and word-of-mouth buzz to help create the world's largest platform for pop culture sound bites. Under Aronchick's leadership, Hark has become one of the 10 largest entertainment/movies sites on the Web. More than 66 million visitors a month go to Hark.com, which boasts partnerships with leading Hollywood studios, including Warner Bros., Universal and Paramount Pictures. The Hark platform allows visitors to share more than 3 million sound bites and other content offerings via digital embedding or social networks such as Facebook, Twitter or Google+. Additionally, users can upload their own clips to the Hark platform. During this 42-minute interview, you'll discover the traffic tips that took the startup to 66 million monthly visitors in just four years, as well as ... How to use small audiences to bring big traffic to your website. The surprisingly simple key to getting your website visitors to promote your content for you. How to use free and widely available tools to spot gigantic traffic opportunities within your market, acquire visitors and boost site awareness. A marketing practice that is so powerful you can merely "fill in the blanks" and easily find prospects to connect with in seconds. The 2 keys to establishing yourself as a go-to source or trusted authority online. How to harness the power of free social marketing to increase your online presence and turn your website visitors into passionate advocates for your business. And much more.

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Social Media Strategies That Silence Skeptics

How many times have you watched someone conquer one of your most difficult challenges with relative ease? I'm going through this experience right now while following Alan Rudnick's activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media and has even secured a multi-book deal with a publisher. And get this ... he's not a conventional social media "guru." In fact, he doesn't even work in what many would consider a traditional business. He's the pastor at the First Baptist Church of Ballston Spa in Ballston Spa, New York. How cool is that? I repeatedly hear business owners and entrepreneurs claim social media won't work for them. Reasons range from the standard "My prospects are different." to "My industry doesn't lend well to social media." But Alan's achievements prove these theories wrong. During my 42-minute interview with Alan, you'll discover several social media strategies that silence skeptics, as well as ... • The best defense against falling into "social media fatigue" and how to ensure automated tools don't cause you to lose your personal touch with followers. • The surprisingly simple key to finding the most beneficial people to interact with on social networking sites (and why prospects aren't the only people needing your attention). • How leveraging a certain type of news event in your blog posts can help you boost readership and attract inquiries from major media. • The surest way to get a quick response from almost anyone you follow, including industry experts and well-known celebrities. • An easy approach to establishing yourself as an authority (and therefore a source media members want to interview) on global news topics. • Why having a large audience on social media can sabotage your success. • And much more.