How to Become Your Industry's Obvious Expert

11/15/12 • 49 min

As the owner of Stuart Selbst Consulting, Stuart Selbst offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have seen a $3 million average increase in new recurring revenue. In addition to frequently presenting at his industry's top events, Stuart is a member of the the MSP Mentor 250 and has been named an MSP Alliance Business Advisor and Autotask Rockstar. During this 47-minute interview, you'll discover how to become your industry's obvious expert, as well as ... The key question you must ask to ensure you're viewed by clients as the go-to authority who can solve their most pressing problems. How to use marketing's "politicking" approach to put yourself in front of leaders who can help boost your industry standing. A surprisingly simple strategy for stimulating creative juices so you can come up with fresh ideas for writing, speaking and discussion opportunities (as well as a quick way to ensure you never forget those thoughts). The most overlooked -- and often avoided -- way to better understand and build enthusiasm for your product or service. A simple trick for securing more speaking opportunities at conferences, trainings and workshops How to strengthen your presence on social media, including the critical piece to your website that proves your position as an industry expert. And much more.

Previous Episode

How to Create Predictable Profits for Your Business

A serial entrepreneur, Charles Gaudet, CEO and founder of Predictable Profits, is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He's helped businesses quickly reach some enormous successes, including earning over $200,000 in 24 hours and more than $500,000 in 5 days, as well as experiencing anywhere from 30% to over 1,000% growth in less than a year. During this 85-minute interview, you'll discover how to create predictable profits for your business, as well as ... • Why you're at a disadvantage when you try to develop the best product or service available. • How to use a simple question to create greater demand for your offers, while also developing advantages your competitors can only hope to copy. • The most overlooked shortcut to becoming the recognized leader in your industry -- even if you're an absolute newbie, have a minimal budget and your competitors use brilliant marketing. • A single task you can do each day that will consistently lead to business breakthroughs and why certain problems in your business are a sure sign of success. • 2 sneaky (yet perfectly legal) strategies you can use to generate instant income without doing any marketing yourself. • The best defense when competing against companies offering the lowest prices. • 3 criteria to help you determine if your next “good” idea is bad for your business. • And much more.

Next Episode

The Forgotten Facts You Must Never Overlook When Self-Publishing Your Book

Nate Kuiper, my go-to guy for insight into the book printing and publishing industry is a former customer service/sales for Bang Printing, a short- to mid-run book manufacturer headquartered in central Minnesota's Lakes Area. Nate now operates his own book printing and publishing consultancy called Compass Book. We worked together when I wrote my first book two years, and he continued to serve as a valuable resource as I launched my second book in May. During this 62-minute interview, you’ll discover the forgotten facts you must never overlook when self-publishing your book, as well as ... The hidden variables that can drag out the book-publishing process, including the step that almost always creates unexpected corrections and delays. They key question you must ask when determining what publisher would work best for your book's printing and marketing. Why package pricing can cause you to overpay and get a poor-quality product when printing your book. The common mistake (especially for first-time authors) that can cause you to lose the rights to your book and not be able to fulfill orders from your customers. How to determine if your book is too short to publish for e-readers and why the 3 major digital book platforms must play a role in your book’s distribution. And much more.