How to Create a Successful Direct-Mail Campaign

12/18/12 • 62 min

As president of 3D Mail Results, Travis Lee generates huge returns for thousands of businesses each year that use his innovative multi-step marketing approach. His unique, tested methods help add millions of dollars in sales to businesses ranging from "kitchen-table-run" sole proprietors to international businesses mailing millions of pieces a year. He is the developer of the "Done-for-You 3D Mail Direct Marketing System," through which his company provides specialized direct-mail premiums, enclosures and ready-to-use sales letters to thousands of clients worldwide. During this 60-minute interview, you'll discover how to create a successful direct-mail campaign, as well as ... • A simple change you can make to any mailed item that will almost always trigger a higher response. • Copy samples that make the writing process so easy you can literally create a campaign in minutes -- no matter what you sell. • Where to find the most powerful (and often neglected) audience of buyers for your first direct-mail package. • Why response rate is not the best way to determine your mailings' success -- and what factor is a more profitable indicator. • The single best rule to remember when figuring out the "shelf life" of a direct-mail promotion. • How to get a master's level education in direct mail without taking a single class or buying any courses. • A little offer insight that will save you untold money and frustration, while also helping you avoid marketing failures. • And much more.

Previous Episode

The Secrets of Advertising Psychology That Make Selling Simple

For more than 23 years, Drew Eric Whitman has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He's created advertising for everything from small retail shops to giant, multi-million dollar organizations, including Day-Timers, Faber-Castell Corp., Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, American Legion and many others. Drew, who started creating advertising at 11 years old, proclaims he can teach you more about how to create powerfully effective advertising than 99% of your competitors will learn in their entire careers. During this interview, you’ll discover the secrets of advertising psychology that make selling simple, as well as ... 8 ways you can tap into your prospects' biologically programmed desires to boost demand for your product or service. How to use statistics in your ads so they're nearly impossible to ignore. The one secret newspaper reps will never tell you about putting together an effective ad -- and pray you'll never discover. Drew's "million-dollar secret" for getting inside prospects' heads and discovering what they truly want. (You'll be surprised to find out it's never your product or service.) The missing component in many ads that causes readers to ignore whatever is written -- even if you have the industry’s best product, price, offer and guarantee. Why some of the best ads ever written received some of the worst responses. Why ad size rarely matters when it comes to response (and why you should instead focus on the amount of copy). An extensively tested ad layout that is remembered best by readers -- and what to include so you can gain even greater readership. And much more.

Next Episode

How to Turn Casual Connections Into Clients

I recently interviewed Ely Delaney, co-founder and lead trainer of YourMarketingUniversity.com about how to become a follow-up fanatic and turn your casual connections into clients. During our 46-minute interview, he shares a step-by-step, follow-up system for attracting joint ventures, ideal prospects and raving fans. What’s more, he explains how to make this system work on autopilot using a combination of online and online tactics. If you regularly attend networking events, pay close attention to Ely’s “slacker” strategy for reactivating old contacts and his Facebook trick for making any message memorable. Also, don’t forget to grab Ely’s free guide that walks you the process for converting connections to clients.