How to Apply the Unconventional Marketing Tactics of a Teenage Super Affiliate to Your Business

11/26/12 • 73 min

When Josh Elizetxe started his business, he faced a major obstacle. He was only 12 years old, so he had minimal money. In fact, all he had was $10. Of course, there was no way he could go to a bank and get approved for a loan. So he turned to trial, error and knowledge gained from books to get his business off the ground. Four years later, Josh has built and sold websites, dominated whole sectors of MySpace and YouTube, marketed rental properties, generated millions of dollars in revenue, taught online skills across the globe, and mastered the exploding field of cost-per-action online marketing. During this 70-minute interview, you'll discover how to apply his unconventional marketing tactics to your business, as well as ... The exact formula Josh used to record one video on YouTube that generated roughly $80,000 in profit. By the way, it only took him 10 minutes to create the video, which was for a health product. Josh's #1 rule for marketing when you're forced to work with a non-existent budget. (Hint: If you share common characteristics found in most business owners, then you break this rule nearly every day.) The single feature most successful offers share and why greater competition can result in a larger -- and more predictable -- return on your marketing investment. 2 sneaky and perfectly legal tricks for getting more search engine traffic to your offers. How to properly "bait" prospects so you get them to your website and deliver unmatched value, making it easier to generate sales. The single most important weapon in Josh's marketing arsenal. You'll be surprised to know you can have one of these by the end of the day and -- in some cases -- it won't cost you a single cent. Several simple methods for using unusual marketing mediums, such as pizza boxes and gas station pumps, to generate leads and avoid financial risk. And much more.

Previous Episode

The Forgotten Facts You Must Never Overlook When Self-Publishing Your Book

Nate Kuiper, my go-to guy for insight into the book printing and publishing industry is a former customer service/sales for Bang Printing, a short- to mid-run book manufacturer headquartered in central Minnesota's Lakes Area. Nate now operates his own book printing and publishing consultancy called Compass Book. We worked together when I wrote my first book two years, and he continued to serve as a valuable resource as I launched my second book in May. During this 62-minute interview, you’ll discover the forgotten facts you must never overlook when self-publishing your book, as well as ... The hidden variables that can drag out the book-publishing process, including the step that almost always creates unexpected corrections and delays. They key question you must ask when determining what publisher would work best for your book's printing and marketing. Why package pricing can cause you to overpay and get a poor-quality product when printing your book. The common mistake (especially for first-time authors) that can cause you to lose the rights to your book and not be able to fulfill orders from your customers. How to determine if your book is too short to publish for e-readers and why the 3 major digital book platforms must play a role in your book’s distribution. And much more.

Next Episode

The Secrets of Advertising Psychology That Make Selling Simple

For more than 23 years, Drew Eric Whitman has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He's created advertising for everything from small retail shops to giant, multi-million dollar organizations, including Day-Timers, Faber-Castell Corp., Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, American Legion and many others. Drew, who started creating advertising at 11 years old, proclaims he can teach you more about how to create powerfully effective advertising than 99% of your competitors will learn in their entire careers. During this interview, you’ll discover the secrets of advertising psychology that make selling simple, as well as ... 8 ways you can tap into your prospects' biologically programmed desires to boost demand for your product or service. How to use statistics in your ads so they're nearly impossible to ignore. The one secret newspaper reps will never tell you about putting together an effective ad -- and pray you'll never discover. Drew's "million-dollar secret" for getting inside prospects' heads and discovering what they truly want. (You'll be surprised to find out it's never your product or service.) The missing component in many ads that causes readers to ignore whatever is written -- even if you have the industry’s best product, price, offer and guarantee. Why some of the best ads ever written received some of the worst responses. Why ad size rarely matters when it comes to response (and why you should instead focus on the amount of copy). An extensively tested ad layout that is remembered best by readers -- and what to include so you can gain even greater readership. And much more.