Social Media Strategies That Silence Skeptics

11/15/12 • 44 min

How many times have you watched someone conquer one of your most difficult challenges with relative ease? I'm going through this experience right now while following Alan Rudnick's activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media and has even secured a multi-book deal with a publisher. And get this ... he's not a conventional social media "guru." In fact, he doesn't even work in what many would consider a traditional business. He's the pastor at the First Baptist Church of Ballston Spa in Ballston Spa, New York. How cool is that? I repeatedly hear business owners and entrepreneurs claim social media won't work for them. Reasons range from the standard "My prospects are different." to "My industry doesn't lend well to social media." But Alan's achievements prove these theories wrong. During my 42-minute interview with Alan, you'll discover several social media strategies that silence skeptics, as well as ... • The best defense against falling into "social media fatigue" and how to ensure automated tools don't cause you to lose your personal touch with followers. • The surprisingly simple key to finding the most beneficial people to interact with on social networking sites (and why prospects aren't the only people needing your attention). • How leveraging a certain type of news event in your blog posts can help you boost readership and attract inquiries from major media. • The surest way to get a quick response from almost anyone you follow, including industry experts and well-known celebrities. • An easy approach to establishing yourself as an authority (and therefore a source media members want to interview) on global news topics. • Why having a large audience on social media can sabotage your success. • And much more.

Previous Episode

How to Increase E-mail Open Rates, Readership and Responses

Thousands of business professionals have learned how to increase sales, profits and retention by reading Justin Premick's articles or by watching his presentations in person or online. As an award-winning e-mail marketing expert and director of education marketing at AWeber, his insight and advice on e-mail marketing has been featured by Inc., BtoB, DMNews, Target Marketing and numerous other business and marketing publications. Under Justin's guidance, the AWeber blog has become a top source of e-mail marketing tips. Read by over 37,000 e-mail and RSS subscribers, it is highly ranked among Ad Age's Power 150 list of top marketing blogs. During this 46-minute interview, you'll discover how ... to increase e-mail open rates, readership and responses, as well as • 3 surprisingly easy ways to create great content for your e-mail marketing campaigns, especially when you don't know what to write. • How to determine with precise detail which e-mails provide the most value to your subscribers and which ones are weak. With this knowledge, you'll know the information you can provide to overcome objections people may have about purchasing from you. • The common marketing mistake that ensures a failed campaign, even before you send your first e-mail. • The most effective place to put your web form on your website if you want to consistently grow your prospect list. (Hint: There are multiple locations and you need to answer at least one critical question in your offer.) • How to determine if you need to include branding elements, such as logos and your company name, in your e-mails. • What your subscribers must see in your From line if you expect them to read and respond to your e-mails. • A simple strategy for expanding the audience that sees your e-mails. This tactics works exceptionally well if you've never used e-mail marketing or you're limited by a small list. • The most productive and surest way to boost your odds of success on social media using e-mail. • And much more.

Next Episode

How to Create Predictable Profits for Your Business

A serial entrepreneur, Charles Gaudet, CEO and founder of Predictable Profits, is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He's helped businesses quickly reach some enormous successes, including earning over $200,000 in 24 hours and more than $500,000 in 5 days, as well as experiencing anywhere from 30% to over 1,000% growth in less than a year. During this 85-minute interview, you'll discover how to create predictable profits for your business, as well as ... • Why you're at a disadvantage when you try to develop the best product or service available. • How to use a simple question to create greater demand for your offers, while also developing advantages your competitors can only hope to copy. • The most overlooked shortcut to becoming the recognized leader in your industry -- even if you're an absolute newbie, have a minimal budget and your competitors use brilliant marketing. • A single task you can do each day that will consistently lead to business breakthroughs and why certain problems in your business are a sure sign of success. • 2 sneaky (yet perfectly legal) strategies you can use to generate instant income without doing any marketing yourself. • The best defense when competing against companies offering the lowest prices. • 3 criteria to help you determine if your next “good” idea is bad for your business. • And much more.