How to Create Predictable Profits for Your Business

11/15/12 • 87 min

A serial entrepreneur, Charles Gaudet, CEO and founder of Predictable Profits, is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He's helped businesses quickly reach some enormous successes, including earning over $200,000 in 24 hours and more than $500,000 in 5 days, as well as experiencing anywhere from 30% to over 1,000% growth in less than a year. During this 85-minute interview, you'll discover how to create predictable profits for your business, as well as ... • Why you're at a disadvantage when you try to develop the best product or service available. • How to use a simple question to create greater demand for your offers, while also developing advantages your competitors can only hope to copy. • The most overlooked shortcut to becoming the recognized leader in your industry -- even if you're an absolute newbie, have a minimal budget and your competitors use brilliant marketing. • A single task you can do each day that will consistently lead to business breakthroughs and why certain problems in your business are a sure sign of success. • 2 sneaky (yet perfectly legal) strategies you can use to generate instant income without doing any marketing yourself. • The best defense when competing against companies offering the lowest prices. • 3 criteria to help you determine if your next “good” idea is bad for your business. • And much more.

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Social Media Strategies That Silence Skeptics

How many times have you watched someone conquer one of your most difficult challenges with relative ease? I'm going through this experience right now while following Alan Rudnick's activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media and has even secured a multi-book deal with a publisher. And get this ... he's not a conventional social media "guru." In fact, he doesn't even work in what many would consider a traditional business. He's the pastor at the First Baptist Church of Ballston Spa in Ballston Spa, New York. How cool is that? I repeatedly hear business owners and entrepreneurs claim social media won't work for them. Reasons range from the standard "My prospects are different." to "My industry doesn't lend well to social media." But Alan's achievements prove these theories wrong. During my 42-minute interview with Alan, you'll discover several social media strategies that silence skeptics, as well as ... • The best defense against falling into "social media fatigue" and how to ensure automated tools don't cause you to lose your personal touch with followers. • The surprisingly simple key to finding the most beneficial people to interact with on social networking sites (and why prospects aren't the only people needing your attention). • How leveraging a certain type of news event in your blog posts can help you boost readership and attract inquiries from major media. • The surest way to get a quick response from almost anyone you follow, including industry experts and well-known celebrities. • An easy approach to establishing yourself as an authority (and therefore a source media members want to interview) on global news topics. • Why having a large audience on social media can sabotage your success. • And much more.

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How to Become Your Industry's Obvious Expert

As the owner of Stuart Selbst Consulting, Stuart Selbst offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have seen a $3 million average increase in new recurring revenue. In addition to frequently presenting at his industry's top events, Stuart is a member of the the MSP Mentor 250 and has been named an MSP Alliance Business Advisor and Autotask Rockstar. During this 47-minute interview, you'll discover how to become your industry's obvious expert, as well as ... The key question you must ask to ensure you're viewed by clients as the go-to authority who can solve their most pressing problems. How to use marketing's "politicking" approach to put yourself in front of leaders who can help boost your industry standing. A surprisingly simple strategy for stimulating creative juices so you can come up with fresh ideas for writing, speaking and discussion opportunities (as well as a quick way to ensure you never forget those thoughts). The most overlooked -- and often avoided -- way to better understand and build enthusiasm for your product or service. A simple trick for securing more speaking opportunities at conferences, trainings and workshops How to strengthen your presence on social media, including the critical piece to your website that proves your position as an industry expert. And much more.