Marketing Made Easy for HR Consultants

Last week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it.
Additionally, here's what you'll discover:

• The most important thing to consider before deciding to host your own webinar.
• Whether hosting is a good idea for you as a HR Consultant and whether it'll generate leads, clients, sales and profits.
• The 3 things I'd tweak before hosting my next webinar.
• How to get half the job of creating a webinar done for you before you even start (and it has nothing to do with AI)
• When my next webinar is, and what you can do to make sure you get a ticket before they all sell out.
• What the most worrying part of hosting a webinar was (it's not something you can control either, unfortunately).
• And how a lady helped me calm down after the event without even saying a word.

So tune in to discover all this, and a whole lot more.
And click here to grab a ticket to the next event.
Timestamps:
00:00 - Introduction and episode overview
01:06 - Webinar topic: Getting more clients for HR consultants
02:26 - Preparation journey and template usage
04:50 - Refining content and rehearsal process
05:20 - Smooth execution and positive audience engagement
07:07 - Post-webinar reflections and feedback
09:02 - Overcoming nerves and audience turnout
11:03 - Recommendations for hosting webinars
12:31 - Importance of preparation and compelling calls to action
17:07 - Ensuring a good presentation environment
18:22 - Conclusion and invitation to next webinar
19:40 - Final sign-off and outro

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

One thing I hear repeatedly from HR Consultants is their struggle with lead generation.
And that’s completely understandable.
After all, no HR Consultant went into self-employment so they could work in marketing.
But unfortunately, all business owners have to do their own marketing.
And that includes HR Consultants.
See, without marketing, there’s no sales - and without sales, there’s no business.
It’s that simple really.
But marketing isn’t that simple, unfortunately.
There’s loads to think about...
Posting on LinkedIn, DMs, lumpy mail, podcasting, email marketing, signature offers, retainer deals, etc. etc.
The list goes on.
And just when you think you’ve finally understood marketing, something comes along to challenge your thinking again.
So, what’s the solution? How can you understand what you should be doing?
Well, the solution is actually a lot more simple than you might it is.
⏰ In fact, you can find out in less than 2 minutes.
What's the solution?
👩‍🏫 Well, it's a simple marketing quiz made specifically for HR Consultants.
📊 In this quiz, you’ll answer 18 simple Yes or No questions and get unparalleled insight into your marketing activities.
You’ll discover...
What you’re doing well... what you could be doing better... and what you’re completely overlooking in your marketing activities.
So you'll understand what to change, what to continue and what to tweak so you get more leads, clients, sales and profits.
This simple quiz really is the easy step you can take to understand what needs to change in your business. 🚀
However, if you’re 100% happy with your business right now, then don’t worry about it.
Keep doing what you’re doing.
But if you're not 100% happy... if there’s a nagging thought in your head that you could be doing “more” but you aren’t sure “what” then this quiz could be the answer for you.
It’s simple... it’s free... and it’s specifically for HR Consultants. 🙌
So check it out now.
And if you have any Qs you know where I am.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.

So tune in and discover:

• 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts.
• 💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business asset (and how to start one today).
• 🛠️ Step-by-Step Funnel Building Tips – From landing pages to follow-up emails, discover how to set up a simple, effective funnel.
• 📈 Tools and Platforms to Supercharge Your Funnels – Explore the best tools for your budget, including free options, to build a funnel that converts.
• 💡 Pro Tips for Turning Leads Into Loyal Clients – Strategies to keep your audience engaged and excited about your services.

✨ And so much more! Tune in now to discover how funnels can revolutionise your HR consultancy.
PS - Click here if you want to get in touch with Anna: https://bit.ly/Unleash-Sales-IWP

Timestamps:

1. [00:00] – Introduction: Nick welcomes Anna Barefield and sets the stage for the conversation about funnels.
2. [02:15] – What Is a Funnel?: Anna explains the concept of a funnel and why it’s vital for consultants to move leads from strangers to raving fans.
3. [05:30] – Why Email Lists Are Gold: The importance of capturing emails and nurturing leads through email marketing.
4. [08:45] – Simple Steps to Build a Landing Page: Anna shares how to create a basic landing page that captures leads effectively.
5. [12:00] – The Role of Freebies in Funnels: Tips on creating lead magnets that attract the right audience and why being generous with content pays off.
6. [15:30] – Email Sequences That Work: Structuring follow-up emails to deliver value, build trust, and lead to sales.
7. [19:00] – Choosing the Right Tools: A discussion on platforms like ConvertKit, Kajabi, and Mailchimp for building and managing funnels.
8. [22:15] – Maximising Funnel Performance: How to track metrics, tweak landing pages, and improve email sequences for better results.
9. [26:30] – Adding Paid Offers to Funnels: Strategies for upselling through funnels and turning leads into paying clients.
10. [29:30] – Closing Thoughts: Nick summarises key takeaways and Anna shares her contact details and special discount for listeners.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.
So tune in and discover:

• Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.
• What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).
• Where PR is useful for you - and where it isn't.
• How to use PR to extract every last benefit possible to grow your business and get leads and clients.
• The simple first step you need to take BEFORE even considering using PR in your marketing strategy - and which most HR Consultants miss out (to their detriment).

And much, much more.
So tune in now because this could be an EXTREMELY eye-opening episode for you.
And if you want to catch up with Sara you can download her free guide, "Five PR tips for success every business owner needs to know" here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.

You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.

You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.

And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.

It’s frustrating because, as an expert HR Consultant, you know you can help people, but getting the chance to show them that feels like a challenge.

The good news? There’s a solution—and it’s right here.

In this episode, I’ll walk you through a simple, repeatable process that will help you create a steady stream of leads. It’s the exact approach I use with my Pipeline Playbook members.

Here’s what you can expect to learn in today’s episode:

• The one decision that immediately makes all your marketing easier (and way more effective).
• Why most HR consultants keep going to networking events... and still have no clients lined up.
• The big mistake you're probably making on LinkedIn — even if you're posting regularly.
• How to warm up cold leads without chasing or selling in the DMs.
• When to stop being a hunter and start being a farmer by building a list of clients who come to you ready to buy.

And much much more.

And if you want some help to plug all this into your business, quickly, effectively, and with support and camaraderie, then click here before the 10 slots for this month's cohort disappear.

Timestamps:

• 00:00 – How to Get 5 Leads a Week with Just 1 Hour a Day Work
• 00:50 – Why You’re Struggling to Get Leads as an HR Consultant
• 03:04 – The Fatal Flaw in Saying ‘I Work with SMEs’
• 04:26 – Getting a Real Lead Generation Pipeline
• 05:32 – How to Ask Permission to Pitch (Without Feeling Sleazy)
• 06:01 – Should You Run Ads? When Paid Lead Gen Makes Sense
• 08:01 – The Power of ‘Power Posts’ That Generate Leads on LinkedIn
• 10:17 – Which Lead Gen Is Best for HR Consultants?
• 12:17 – Why Most Prospects Aren’t Ready to Buy Your HR Services (Yet) And What to do About it
• 13:13 – Email Marketing: Turning Maybes Into Yeses
• 15:38 – How to Monetise Your Email List
• 16:45 – The One System That Ends Feast or Famine

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.