5 Leads a Week or Your Money Back

05/12/25 • 4 min

Marketing Made Easy for HR Consultants

If you've ever found yourself saying...

"I just wish I had more leads."
"I swear I thought this self-employment lark would be easier."
Or, "I know I need more leads. I just don't know how to get them."

Then this bonus episode is you, my friend.

Because you're about to discover how you can get 5 leads a week - or your money back.

Sound good?

Then click play and then visit this page to apply for your spot.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you've ever found yourself saying...

"I just wish I had more leads."
"I swear I thought this self-employment lark would be easier."
Or, "I know I need more leads. I just don't know how to get them."

Then this bonus episode is you, my friend.

Because you're about to discover how you can get 5 leads a week - or your money back.

Sound good?

Then click play and then visit this page to apply for your spot.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Previous Episode

How to Price Your HR Services with Confidence (and Get Paid What You’re Worth)

Ever wondered what to charge for your HR services... without scaring the client off?

You don’t want to undercharge and resent the work.

But you don’t want to overcharge and lose the sale either.

So you second-guess yourself.

You tweak the number.

You stall sending the proposal — just in case it’s “too much.”

Sound familiar?

Well, this episode of Marketing Made Easy for HR Consultants is going to help you price your HR services with confidence — and still keep prospects warm and interested.

Because if you’ve ever said “I’m not sure what to charge” — this is the episode that sorts that out once and for all.

So hit play now and discover:

✅ Why I compare my book to the price of a bottle of wine - and why you should compare your prices to something too.
✅ 3 other sneaky (but ethical) tactics you can use to make your fees feel like a steal.
✅ How TK Maxx gets you to feel smug about spending £50 — and how you can use the same principle in your sales calls.
✅ The real reason pricing feels hard (hint: it’s nothing to do with your prices).
✅ How to confidently quote higher fees without losing sleep over it.
✅ Why pricing isn’t really about numbers — it’s about psychology, positioning, and perceived value.
✅ When to charge per day vs per project — and how to avoid the hourly-rate trap.
✅ Why you need to get at least 50% of the agreed fee up front. And what to do if you can't.

And much, MUCH more.

Timestamps:

00:00 – Why Pricing Feels So Hard for HR Consultants
01:14 – Price Anchoring: The Simple Psychology Hack That Works
02:41 – Real-World Anchoring: What HR Consultants Can Learn from TK Maxx
03:48 – How to Use Anchoring in Sales Calls and Website Pricing
04:41 – Itemise What Clients Get to Justify Your Fee
05:39 – A Simple Method to Work Out What to Charge for Your HR Services
06:29 – When and How to Offer a Pay-in-Full Discount
08:20 – Stop Charging for Time – Start Charging for Transformation
10:02 – How to charge high Prices and Attract High-Quality Clients
11:30 – What to Say When Clients Push Back on Price
13:03 – How to Use Case Studies to Back Up Your Fees
15:00 – Confidence in Delivery = Confidence in Pricing
18:55 – Stick to Your Fees or Risk Losing Authority
21:40 – How to Price HR Services

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Next Episode

How to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a Day

As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.

You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.

You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.

And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.

It’s frustrating because, as an expert HR Consultant, you know you can help people, but getting the chance to show them that feels like a challenge.

The good news? There’s a solution—and it’s right here.

In this episode, I’ll walk you through a simple, repeatable process that will help you create a steady stream of leads. It’s the exact approach I use with my Pipeline Playbook members.

Here’s what you can expect to learn in today’s episode:

The one decision that immediately makes all your marketing easier (and way more effective).
Why most HR consultants keep going to networking events... and still have no clients lined up.
The big mistake you're probably making on LinkedIn — even if you're posting regularly.
How to warm up cold leads without chasing or selling in the DMs.
When to stop being a hunter and start being a farmer by building a list of clients who come to you ready to buy.

And much much more.

And if you want some help to plug all this into your business, quickly, effectively, and with support and camaraderie, then click here before the 10 slots for this month's cohort disappear.

Timestamps:

00:00 – How to Get 5 Leads a Week with Just 1 Hour a Day Work
00:50 – Why You’re Struggling to Get Leads as an HR Consultant
03:04 – The Fatal Flaw in Saying ‘I Work with SMEs’
04:26 – Getting a Real Lead Generation Pipeline
05:32 – How to Ask Permission to Pitch (Without Feeling Sleazy)
06:01 – Should You Run Ads? When Paid Lead Gen Makes Sense
08:01 – The Power of ‘Power Posts’ That Generate Leads on LinkedIn
10:17 – Which Lead Gen Is Best for HR Consultants?
12:17 – Why Most Prospects Aren’t Ready to Buy Your HR Services (Yet) And What to do About it
13:13 – Email Marketing: Turning Maybes Into Yeses
15:38 – How to Monetise Your Email List
16:45 – The One System That Ends Feast or Famine

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Marketing Made Easy for HR Consultants - 5 Leads a Week or Your Money Back

Transcript

0:01 there and welcome to this bonus episode of Marketing Made Easy for HR Consultants with me, Nick Poninski. Today's episode is a big one because after weeks of work, behind the scenes, the Pipeline Playbook 2.0 is now officially open for applications.
0:18 If you're on my mailing list, you've already had early access. Just one of the many perks of being a subscriber.
0:27 But if you're not on the list or you've been waiting to find out, more, here's everything that you need to know.