PR Powerhouse: Using the Media to Win Awards and Dominate Your HR Niche

11/20/24 • 27 min

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.
So tune in and discover:

Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.
What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).
Where PR is useful for you - and where it isn't.
How to use PR to extract every last benefit possible to grow your business and get leads and clients.
The simple first step you need to take BEFORE even considering using PR in your marketing strategy - and which most HR Consultants miss out (to their detriment).

And much, much more.
So tune in now because this could be an EXTREMELY eye-opening episode for you.
And if you want to catch up with Sara you can download her free guide, "Five PR tips for success every business owner needs to know" here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.
So tune in and discover:

Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.
What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).
Where PR is useful for you - and where it isn't.
How to use PR to extract every last benefit possible to grow your business and get leads and clients.
The simple first step you need to take BEFORE even considering using PR in your marketing strategy - and which most HR Consultants miss out (to their detriment).

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Previous Episode

Authenticity: The Secret Ingredient to Marketing Success

In this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important.
So tune in and discover:

Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is).
What authenticity in marketing is - and what it looks like.
Where you can do your best marketing (and it doesn't have to be social media if you don't want it to be).
How Libby would react if someone sent her a cucumber in the post.
The simple first step you need to take BEFORE even considering marketing yourself - and which most HR Consultants miss out (to their detriment).

And much, much more.
So tune in now because this could be an EXTREMELY eye-opening episode for you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Next Episode

The HR Consultant’s Complete Guide to Using ChatGPT to Get More Clients With Less Work

We’ve all been there—staring at a blank screen, willing the words to appear. You know you need to put out content to attract clients, but no matter how much time you spend, the words just won’t flow.

So you procrastinate. You second-guess yourself. And before you know it, another week has passed without a single LinkedIn post, email, or blog.

But what if you could get high-quality content written in minutes—without the frustration?

Enter ChatGPT.

In this episode you'll discover:

How ChatGPT can create every piece of marketing material you need - in minutes.
The EXACT prompts I use (which you can steal) for generating the best content possible.
What ChatGPT can create for you (Hint - it's a lot!).
Why you should use ChatGPT over any other AI tool (at least for now).
The 1 simple thing you can do when setting up ChatGPT that'll save you HOURS of frustration and repetition.

And much, much more!

So tune in now, and when you're ready, click here to join the fun.

Timestamps