9 Things Every HR Consultant Needs to Earn £70K or More

01/29/25 • 31 min

In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more.
Specifically, here’s what you’ll discover in this episode:

The #1 mistake HR consultants make in their marketing – and how to fix it.
Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.
How to turn your LinkedIn profile and website into 24/7 sales machines.
The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.
Why most HR consultants fail at lead gen – and what to do instead

👉 So tune in now to create a consultancy that gets consistent leads, more clients, and bigger profits – all without working yourself to the bone!

Timestamp:
0:00 - Welcome to Marketing Made Easy for HR Consultants
0:29 - Key Elements to Attract the Right Clients
0:47 - Deciding Your Niche for Success
1:12 - Benefits of Choosing a Specific Niche
1:44 - Reducing Overwhelm in Marketing Efforts
2:39 - Crafting Solutions That Resonate with Clients
3:31 - Standing Out in a Crowded Market
4:34 - Defining Your Target Market Avatar
5:36 - Understanding Your Target Audience's Pain Points
6:48 - Messaging That Speaks to Your Audience
11:09 - Setting Up Your Website to Attract Clients
12:31 - Importance of a Professional Website
14:26 - Establishing Your Social Media Presence
15:26 - Highlighting Your Expertise on LinkedIn
17:40 - Creating a Compelling Lead Magnet
19:59 - Making Your Lead Magnet Accessible
22:26 - Developing a Lead Magnet Nurture Sequence
25:36 - Deciding on Your Lead Generation Method
27:12 - Focusing on Effective Lead Generation Strategies
28:30 - Marketing as a System for Business Growth

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

The #1 mistake HR consultants make in their marketing – and how to fix it.
Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.
How to turn your LinkedIn profile and website into 24/7 sales machines.
The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.
Why most HR consultants fail at lead gen – and what to do instead

👉 So tune in now to create a consultancy that gets consistent leads, more clients, and bigger profits – all without working yourself to the bone!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Previous Episode

"The Golden Thread": June Hogan’s Blueprint for HR Consultancy Success

In this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy.
So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss!

Tune in and discover:

🎯 The Mindset Shift That Transformed June Hogan’s Career – How she turned redundancy into a thriving HR consultancy.
🌟 How to Overcome the Fear of Niching – Why focusing on one area could unlock massive opportunities.
📖 June’s Inspiring Journey – From uncertainty to success, and the lessons she learned along the way.
🔧 Practical Steps to Creating Focus – Learn how clarity can supercharge your consultancy results.
📬 The Power of Starting Small – Why email lists and LinkedIn connections are more valuable than you think.
🤝 Building a Supportive Community – Hear June’s advice on finding your “tribe” and why it matters.
🎢 Balancing Flexibility and Focus – Actionable tips for committing to a niche without feeling stuck.

And if you want to connect with June then her website is here.
Timestamps:
0:00 - Welcome to Marketing Made Easy
0:23 - Meet June Hogan Career Coach
2:06 - Navigating the HR Landscape
3:14 - Defining Your Niche in Business
5:21 - Overcoming Initial Business Challenges
9:32 - Finding Focus with Ideal Clients
10:56 - The Importance of LinkedIn Engagement
12:04 - Building Audience Connections
19:00 - Website and Online Presence Tips
20:40 - Embracing Niching to Enhance Opportunities
25:39 - Reflecting on Growth and Changes
26:00 - Closing Thoughts and Future Steps

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Next Episode

The Complete Guide to Monetising Facebook Groups with Zoe McKeown

In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI.

So tune in and discover:

🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients.

💡 Why most HR consultants waste time posting about their expertise—and what to do instead to attract real leads.

🚀 The secret to making sales inside your Facebook group—without feeling pushy, awkward, or salesy.

🔑 How to get discovery calls booked straight from your group—so you never have to chase leads again.

🔥 The unexpected reason why some Facebook groups explode with engagement while others are ghost towns.

And much, much more.

Timestamps:

1️⃣ 00:00 – Introduction and setting the stage
2️⃣ 02:40 – How Nick and Zoe met + the power of Facebook groups
3️⃣ 05:20 – What makes a great Facebook group? (And common mistakes)
4️⃣ 08:00 – Why engagement matters more than endless content
5️⃣ 10:40 – The biggest reason HR consultants should have a Facebook group
6️⃣ 13:20 – How to turn your group into a lead generation machine
7️⃣ 16:00 – The importance of having clear goals for your group
8️⃣ 18:40 – How to use conversation starters to drive engagement
9️⃣ 21:20 – The secret to making sales inside your group without being salesy
🔟 24:00 – How Zoe grew her own paid community using this method
1️⃣1️⃣ 26:40 – How to balance personal and business content in your group
1️⃣2️⃣ 29:20 – Why most Facebook groups fail (and how to avoid it)
1️⃣3️⃣ 32:00 – The simple engagement hack that boosts visibility
1️⃣4️⃣ 34:40 – Biggest pitfalls to avoid when managing a group
1️⃣5️⃣ 37:20 – Final tips + where to find Zoe for more advice

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Marketing Made Easy for HR Consultants - 9 Things Every HR Consultant Needs to Earn £70K or More

Transcript

00:01 there and welcome back to another episode of Marketing Made Easy for HR Consultants with me, Nick Polinski. In today's episode, we are going to dive deep into the nine essential foundations that every HR consultant needs to build a successful business and hit that 70k mark or more.
00:20 So if you've been stuck posting on LinkedIn, attending endless networking events, and just hoping for clients to show up, this episode is for you.
00:29 We'll break down the key elements, from choo