Grounded Content - content strategy, marketing, and content creation

Marion Abrams

1 Creator

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

#42 in the Top 100 Indie how to All time chart

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Top 10 Grounded Content - content strategy, marketing, and content creation Episodes

Goodpods has curated a list of the 10 best Grounded Content - content strategy, marketing, and content creation episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Grounded Content - content strategy, marketing, and content creation for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Grounded Content - content strategy, marketing, and content creation episode by adding your comments to the episode page.

Why You Need Collective Story with Jeff Gomez

Grounded Content - content strategy, marketing, and content creation

03/28/22 • 36 min

Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), virtual productions (Pelotonia: Legends Live), and immersive experiences (Star Wars: Galaxy's Edge, Disney).

Story is everything. I invited Jeff Gomez on to talk about story, about brands, about culture hacking, and culture Jamming. This interview will help you think about how you develop effective story, but also the role that story plays in our culture and society.

Starlight Runner https://starlightrunner.com/

Iceberg Theory https://icebergtheory.co/

Jeff Gomez on Twitter https://twitter.com/Jeff_Gomez

Jeff's podcast The Cosmic Streetcorner https://podfollow.com/1603723198

Work with Marion www.GroundedCreators.com

Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show

Follow Marion on social - she talks about content, podcasting, Spartan stuff & life in Vermont.

Instagram https://www.instagram.com/madmotion/

Linkedin https://www.linkedin.com/in/madmotion/

2 Listeners

1 Comment

Big Ideas from Podcast Movement 2022

Grounded Content - content strategy, marketing, and content creation

09/13/22 • 32 min

How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those. In this episode advice from 8 content pros for you:

Guests on this episode:

Jared Easley co-founder Podcast Movement shares advice for effective networking and growth https://podcastmovement.com/
Jay Wujun Yow "The Engineer” Producer for The James Altucher Show with remote recording tips https://notepd.com/profile/jay_yow07
Spencer Carpenter Podcast Booking Agent on how to get more guest appearances https://www.outlieraudio.com
Nate Hambrick from Self Publishing School on writing your first book (his book https://www.crushyourkryptonite.com )
Mark Deal co-creator of Podcast Editor Academy tells podcasters what their editor wishes they knew
Kelsey Johnson from AWeber on email list building (her Twitter https://twitter.com/kelseycolorado)
Pat Cheung CEO (Chief Engagement Officer) of PodInbox with tips for audience engagement https://podinbox.com
Christina and Frank Sasso Founders of New Pod City on growing your podcast NewPodCity.com

And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking.

Here's the podinbox link I mentioned https://podinbox.com/grounded

Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html

Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.

Instagram https://www.instagram.com/madmotion/

Linkedin https://www.linkedin.com/in/madmotion/

Hosted and produced by Marion Abrams

Edited by Linah Macharia

2 Listeners

1 Comment

Big Ideas from Podfest 2022

Grounded Content - content strategy, marketing, and content creation

06/04/22 • 26 min

I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts, live streaming experts, Podcast Network experts, and storytelling experts.

Guests on this episode:

Roberto Blake - Creator, YouTube educator, Founder "Awesome Creator Academy" author "Create Something Awesome"
Glenn Hebert (Glenn the Geek) - host of one of the longest running daily podcasts in the world and owner of Horse Radio Network
Tom Schwab - Interview Valet Founder and author of "PODCAST GUEST PROFITS"
David Allen Moss -Chief Creative Officer at Evergreen Podcasts
Darien Southerland - CEO BG Ad Group
Edward Panas - Co-host / Producer Selling Sarasota

And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. The format of this episode is kind of a creative experiment for me. I was having fun with it. And I want to know if it works for you.

LINKS

Roberto’s Book https://amzn.to/3xd0XvM

Roberto’s podcast “Create SOmething Awesome Today” https://podfollow.com/1006743050

Horse Radio Network https://podfollow.com/384081509

Interview Vallet https://interviewvalet.com/

Evergreen Podcasts https://evergreenpodcasts.com/

BG Adgroup http://bgadgroup.com/

Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html

Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.

Instagram https://www.instagram.com/madmotion/

Linkedin https://www.linkedin.com/in/madmotion/

Hosted and produced by Marion Abrams

1 Listener

The Formula for Shareable Content with Michael Roderick

Grounded Content - content strategy, marketing, and content creation

03/12/21 • 43 min

How do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics.

Small Pond Enterprises http://www.smallpondenterprises.com/

Access to Anyone podcast https://www.accesstoanyonepodcast.com/

More about content creation, creativity and podcasting http://www.madmotion.com/

Please share your takeaways from this episode at http://www.madmotion.com/groundedpodcast.html

1 Listener

15 Ways to Get More Listeners

Grounded Content - content strategy, marketing, and content creation

03/14/22 • 32 min

Get more listeners for your podcast, try some of these 15 ways to grow your audience. Podcast producer Paula Jenkins helps me run thorugh the list.

Work with Marion www.GroundedCreators.com

Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show

Follow me on social - I talk about content, podcasting, Spartan stuff & life in Vermont.

Instagram https://www.instagram.com/madmotion/

Linkedin https://www.linkedin.com/in/madmotion/

1 Listener

Viral TikToks, Reels and Tweets with guest Jon Oustaev

Grounded Content - content strategy, marketing, and content creation

05/13/22 • 33 min

Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand.

Jon Oustaev shares his insights about

Finding success on Instagram Reels
Growing on tick tock
Why the first three seconds matter and what to do with them
The four E's, what they are, and why they matter.

We also talk about a post that went viral. It was based on a fake Elon Musk tweet meme. A post I made about that viral tweet on LinkedIn the other day spurred some really interesting conversation that got me thinking about where the lines are between fake tweets, jokes, memes, misinformation, and fake news. It's something important to think about and to be talking about. Here are the links if you want to chime in or just read along:

My ORIGINAL POST: https://www.linkedin.com/posts/madmotion_elonmusktwitter-viralpost-groundedcontent-activity-6927669471675338753-KnSF?

THE RESPONSE:

https://www.linkedin.com/posts/madmotion_yesterday-i-shared-about-a-successful-viral-activity-6928003003798982656-RlD4?

More about Jon

Augmen Media https://augmenmedia.com/

Augmen Media on Instagram https://www.instagram.com/augmenmedia/

Augmen Media TikTok guide https://augmenmedia.com/2022-tiktok-guide

Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html

Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.

Instagram https://www.instagram.com/madmotion/

Linkedin https://www.linkedin.com/in/madmotion/

Hosted and produced by Marion Abrams

Edited by Kris Zarnoch

1 Listener

Should Interviews Use Video? / and excerpt from podcastingcontent.com

Grounded Content - content strategy, marketing, and content creation

07/29/22 • 18 min

What makes me crazy about podcast coaches?

Should you use video when you record interviews?

Should you publish the video?

Today I share an excerpt from the weekly experiment in live content www.podcastingcontent.com I'm cohosting with Puala Jenkins.

1 Listener

The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello

Grounded Content - content strategy, marketing, and content creation

10/25/22 • 30 min

A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work.

We are always looking for ways to get attention for our content, products or campaigns. One way to do that is through a well-executed PR campaign. A big part of that is making sure you have a great pitch. I spoke with Cristina Marcello, who is a PR expert, about what makes a good pitch. They said that it's important to make sure that your pitch is not all about you, but is about how you can add value to the person you're pitching to... and their audience.

You need to do your research and figure out what their audience is interested in, and then make a connection between that and what you're offering.

"The more you give to other people, the more you help uplift other people, the more you're attracting good. Let's call it energy." - Cristina Marcello

Here are some of the things we cover:

How to make your pitch more effective by adding value to the person you're pitching to.
The importance of research in determining what an audience is interested in.
The difference between pitching to radio and pitching to podcasts, and how each platform requires a different approach.

Connect with Cristina:

On Linkedin https://www.linkedin.com/in/cristina-marcello/

Connect with me:

Instagram: https://www.instagram.com/madmotion/

Twitter: https://twitter.com/Madmotion

LinkedIn: https://www.linkedin.com/in/madmotion/

Website: https://www.madmotion.com/

1 Listener

5 Steps to Elevate your Content / Marion Abrams

Grounded Content - content strategy, marketing, and content creation

09/03/21 • 11 min

Want to get more effective with your content? Podcast, YouTube, Blog, Social Media or Photography? There are 5 essentail steps you can use to asses and elevate.

Host:

Marion Abrams http://www.madmotion.com/

Find Marion Instagram https://www.instagram.com/madmotion/

Find Marion Linkedin https://www.linkedin.com/in/madmotion/

Editor:

Kris Zarnoch https://kmzencreative.com/

1 Listener

Want to be a guest on more podcasts?

Grounded Content - content strategy, marketing, and content creation

03/24/22 • 28 min

Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral.

He says "The best things in life that I have ever gotten did come through a funnel. I love automation, there's a point for it. But it's got to start with a human conversation. And I think if we look at our most valuable relationships, our most valuable customers, our most valuable partnerships, they all started out with a conversation."

Tom's resources

https://interviewvalet.com/Grounded

Join the Grounded Creators email list (I send out a monthly round-up of the most valuable content from Grounded Content and from other sources that I watch and listen to.) GroundedContent.show http://GroundedContent.show/

Learn more about working with Marion GroundedCreators.com http://GroundedCreators.com/

Thank you, as always, to my editor Kris Zarnoch https://kmzencreative.com/

1 Listener

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FAQ

How many episodes does Grounded Content - content strategy, marketing, and content creation have?

Grounded Content - content strategy, marketing, and content creation currently has 56 episodes available.

What topics does Grounded Content - content strategy, marketing, and content creation cover?

The podcast is about Marketing, How To, Advertising, Podcasts, Education and Business.

What is the most popular episode on Grounded Content - content strategy, marketing, and content creation?

The episode title 'Big Ideas from Podcast Movement 2022' is the most popular.

What is the average episode length on Grounded Content - content strategy, marketing, and content creation?

The average episode length on Grounded Content - content strategy, marketing, and content creation is 34 minutes.

How often are episodes of Grounded Content - content strategy, marketing, and content creation released?

Episodes of Grounded Content - content strategy, marketing, and content creation are typically released every 11 days, 22 hours.

When was the first episode of Grounded Content - content strategy, marketing, and content creation?

The first episode of Grounded Content - content strategy, marketing, and content creation was released on Sep 3, 2020.

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Grounded Content - content strategy, marketing, and content creation

Marion Abrams

Top 10 Grounded Content - content strategy, marketing, and content creation Episodes

FAQ

How many episodes does Grounded Content - content strategy, marketing, and content creation have?

What topics does Grounded Content - content strategy, marketing, and content creation cover?

What is the most popular episode on Grounded Content - content strategy, marketing, and content creation?

What is the average episode length on Grounded Content - content strategy, marketing, and content creation?

How often are episodes of Grounded Content - content strategy, marketing, and content creation released?

When was the first episode of Grounded Content - content strategy, marketing, and content creation?

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