Grounded Content - content strategy, marketing, and content creation - The Formula for Shareable Content with Michael Roderick

The Formula for Shareable Content with Michael Roderick

03/12/21 • 43 min

1 Listener

Grounded Content - content strategy, marketing, and content creation

How do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics.

Small Pond Enterprises http://www.smallpondenterprises.com/

Access to Anyone podcast https://www.accesstoanyonepodcast.com/

More about content creation, creativity and podcasting http://www.madmotion.com/

Please share your takeaways from this episode at http://www.madmotion.com/groundedpodcast.html

Small Pond Enterprises http://www.smallpondenterprises.com/

Access to Anyone podcast https://www.accesstoanyonepodcast.com/

More about content creation, creativity and podcasting http://www.madmotion.com/

Please share your takeaways from this episode at http://www.madmotion.com/groundedpodcast.html

Previous Episode

There are So Many Brands of Everything! With Hilary and Amy from Brandsmiths

Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, talk about EVERYTHING. I love this episode, but maybe that’s because we talk about me so much?

“Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless”

The interview starts with some basic background about brand, what it is, and especially what it isn’t. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It’s a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on GroundedContent.

I love the episode because we really dig into why, especially now, we should be thinking about this. And ... they have some great ideas for making a Grounded Content better.

Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion.

I hope you like this interview as much as I did I would really love it if you let me know your thoughts. Go to madmotion.com/groundedpodcast where you can leave me feedback and suggestions you can also find me at Madmotion on Instagram and on Twitter and even on Clubhouse where a group of us are having some weekly no BS allowed podcast chats on Wednesdays.

Next Episode

How the Guy That Get's Shxt Done Does It / Steve D. Sims

Steve D. Sims is called "Real life Wizard of Oz," that's because he gets things done. I recommend his book "Bluefishing" if you haven't read it. But like most successful and interesting people, he's checked the box with Bluefishing, and he's moved on to new things. Steve was known as the guy that could get anything done creating incredible experiences for people. But as you know, to get anything good done, you need other people, and you need to convince them to do those things. That's what Steve talks about. Essentially, it's branding, it's marketing, and its relationships. We cover a lot of things in this conversation including the true importance (from a practical and a moral standpoint) of just being yourself, some great networking tips, and some practical personal branding and sales tactics. Steve says, "anyone that did anything fantastical, didn't do it by copying everyone else." THANK YOU to Jeffrey Madoff for the introduction, check out his book "Creative Careers" https://amzn.to/2PdwOsE to my Editor Kris Zarnock https://kmzencreative.com/ Steve D. Sims Links: The Facebook Page Steve mentions An Entrepreneur's Advantage with Steve Sims https://www.facebook.com/groups/stevedsims Steve's book Bluefishing https://amzn.to/2PdwOsE Twitter: https://twitter.com/stevedsims Instagram: https://www.instagram.com/stevedsims Linkedin: https://www.linkedin.com/in/sdsims/ Youtube: https://www.youtube.com/stevedsims More about Grounded Content & Madmotion: Leave takeaways and feedback: http://www.madmotion.com/groundedpodcast.html More about me: http://www.madmotion.com/ Instagram: https://www.instagram.com/madmotion/ Linkedin: https://www.linkedin.com/in/madmotion/