Grounded Content - content strategy, marketing, and content creation - The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello

The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello

10/25/22 • 30 min

1 Listener

Grounded Content - content strategy, marketing, and content creation

A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work.

We are always looking for ways to get attention for our content, products or campaigns. One way to do that is through a well-executed PR campaign. A big part of that is making sure you have a great pitch. I spoke with Cristina Marcello, who is a PR expert, about what makes a good pitch. They said that it's important to make sure that your pitch is not all about you, but is about how you can add value to the person you're pitching to... and their audience.

You need to do your research and figure out what their audience is interested in, and then make a connection between that and what you're offering.

"The more you give to other people, the more you help uplift other people, the more you're attracting good. Let's call it energy." - Cristina Marcello

Here are some of the things we cover:

How to make your pitch more effective by adding value to the person you're pitching to.
The importance of research in determining what an audience is interested in.
The difference between pitching to radio and pitching to podcasts, and how each platform requires a different approach.

Connect with Cristina:

On Linkedin https://www.linkedin.com/in/cristina-marcello/

Connect with me:

Instagram: https://www.instagram.com/madmotion/

Twitter: https://twitter.com/Madmotion

LinkedIn: https://www.linkedin.com/in/madmotion/

Website: https://www.madmotion.com/

You need to do your research and figure out what their audience is interested in, and then make a connection between that and what you're offering.

"The more you give to other people, the more you help uplift other people, the more you're attracting good. Let's call it energy." - Cristina Marcello

Here are some of the things we cover:

How to make your pitch more effective by adding value to the person you're pitching to.
The importance of research in determining what an audience is interested in.
The difference between pitching to radio and pitching to podcasts, and how each platform requires a different approach.

Connect with Cristina:

On Linkedin https://www.linkedin.com/in/cristina-marcello/

Connect with me:

Instagram: https://www.instagram.com/madmotion/

Twitter: https://twitter.com/Madmotion

LinkedIn: https://www.linkedin.com/in/madmotion/

Website: https://www.madmotion.com/

Previous Episode

Building Community in the Digital Age with guest Heather Parady

Are WEB3 and Community the same thing? How do you build a community is that different from an audience?

In this episode you will learn:

What does community building really mean, and how do you do it effectively?
What are the benefits of building a community versus simply building an audience?
What are the different types of community, and which is right for you?

"Building community is the hot topic in digital marketing and content right now, especially around the development of Web Three. But what does that really mean and. How do you do it?"

Heather Parady is a restless creative who is an avid explorer of how to build community and what that means both philosophically and tactically. She has been running communities for several years, but when she started learning about Web 3 she started thinking about it more deeply. Heather has developed influential communities, co-hosted NFTs for Newbies, and has been hired by some big brands as a community building consultant.

Are you struggling to build a community that feels meaningful and lasting? If you're feeling lost and frustrated, this episode is for you. You'll learn Heather Parady's philosophy on community building, so that you can create a community that is built on purpose and belonging.

Find Heather Parady:

https://www.heatherparady.com/

Heather in Instagram https://www.instagram.com/heatherparady

Heather on Twitter https://twitter.com/heatherparady

Connect with me:

Instagram: https://www.instagram.com/madmotion/

Twitter: https://twitter.com/Madmotion

LinkedIn: https://www.linkedin.com/in/madmotion/

Website: https://www.madmotion.com/

Editor https://www.linkedin.com/in/linah-macharia

Next Episode

Content Performance Culture and Some AI Chatter

Listen to the episode intro and you'll see I decided to try some AI content tools out. The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes. Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description."

Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe"

Description: In this episode of Grounded Content, we sit down with Christoph Trappe, Director of Content Strategy at Voxpopme and author of "Content Performance Culture." We discuss the importance of creating good effective content teams and cultures and how to unleash the full potential of your team to drive results. Christoph shares his insights and expertise on building high-performing content teams and creating a culture that supports and encourages great content. Tune in to learn how to take your content to the next level.

You can find Chrristoph Trappe on Linkedin https://www.linkedin.com/in/christophtrappe/

And you can fine me on Linkedin too https://www.linkedin.com/in/madmotion/

Thanks!!

Marion