Making Conversations Count: Honest, relatable conversations with business leaders

"You have dozens of these podcast booking agencies, and I'm friends with a lot of them. Again, they stepped into a problem and they built the solution for the problem. But by doing that, I think there was another problem that was generated, which was the fact that the podcaster wasn't getting paid."

Travis Chappell, Making Conversations Count - (June 2022)

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Travis Chappell thinks so.

He's come up with a solution that he hopes will help indie podcasts to continue investing in producing professional and polished content but cover those costs with the podcast itself.

Podcast marketing can be a bit of a catch-22.

You know it's good for your brand, but it costs you money up front and can take years of consistency before you'll even see results.

After listening to this episode, you'll be informed of a potential opportunity to help with the issue of financing your growth.

As you'll learn from this episode of the "Making Conversations Count" podcast, there's more than one way to monetise a podcast!

You'll learn....

• Why fight with bigger podcasts for great guests?
• Podcasters do all the work for none of the pay
• How much money do podcasts make?
• Travis’ conversation that counted – (and how he hates being comfortable!)

A poignant moment from the episode:

"There's kind of this almost like taboo attitude about it from a lot of people where it's like, "well, I would never pay for a guest" or "I would never pay to go on a show". And I'm just always curious as to why? It's not anybody's fault. It's not like they're just small minded. It has nothing to do with that. It's just like that's how the industry was portrayed for the last few years. Like I said, it's treated as a form of PR. The difference is if you go get an article in NBC or Forbes or whatever, they're still going to make all their money this quarter. They're not dependent... like, they don't also have a nine to five that they're working on the side."

Click here for the full transcript

What IS Making Conversations Count?

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

Listen to Making Conversations Count

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen

Once you've listened, remember to leave us a review!

https://makingconversationscount.studio/Review-all-episodes

"I think, particularly when you're really busy, it's the commercial piece, but also the fun piece. Are you going to enjoy it?"

Dave Plunkett, Making Conversations Count - (June 2022)

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Dave Plunkett is known as the collaboration junkie.

To say he's an expert on collaboration is a bit of an over simplification but that's exactly what he helps people with.

His mission is around helping people have more fun in their business by helping them organise dream partnerships.

However, as you'll learn from this episode of the "Making Conversations Count" podcast, not every collaboration is meant to be, as Dave explains!

You'll learn....

This episode of "Making Conversations Count", in which Dave Plunkett shares his expertise on small business collaboration talks about:

• What is collaboration?
• Collaboration has to be fun!
• The origins of the collaboration junkie
• Dave sees collaboration in everything
• Dave’s conversation that counted – (and the journey he took to becoming a collaboration junkie!)

A poignant moment from the episode:

"And this is collaborating, in a sense as well, around why it's so important to be a part of a network, a community of some sort, when you're an owner managed business. And whether that's with your partners or collaborators, or whether it's a properly organised kind of community or network, just knowing that you've got people that you can talk to about the good stuff and the bad stuff kind of thing, it's vitally important. "

Click here for the full transcript

What IS Making Conversations Count?

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

Listen to Making Conversations Count

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen

Once you've listened, remember to leave us a review!

https://makingconversationscount.studio/Review-all-episodes

NEVER MISS AN EPISODE AGAIN!!

"The mindset is probably half the battle. Too many people, even in marketing, they take their advertising campaigns, they shut them down too early... discredit ideas. And sometimes you're not following the right process. It's not that marketing does not work. You're not following the right process."

Paul and Shreya, Making Conversations Count - (July 2022)

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In order to seriously succeed with your business, and actually scale it, you need to get some things figured out first.

One of those things is your ICP.

Your ideal customer profile.

Get this bit wrong, and you'll be marketing to everyone and selling to no one.

Thankfully, this week's episode guests are experts at this stuff.

After listening to this episode, you'll understand why you need an ideal customer profile, how to figure it out, and what you can do to make that new client avatar work for you and your best results!

Enjoy this new episode of the "Making Conversations Count" podcast!

You'll learn....

• Why most people get the basics wrong
• How to resonate differently for different clients
• Why it's important to try to do yourself out of a job
• Paul and Shreya's conversations that counted
• Their advice for new and recently started entrepreneurs

A poignant moment from the episode:

"One of the key concepts we teach is creating your customer avatar. ICP. Unfortunately, if you're starting a small business, you don't do this because you think about everything else. But you don't start at the basic. You don't start at the letter A. Right. So creating your customer avatar, figuring out who that person is, we actually name it. You could have like 20 different personalities. For example, maybe you sell toilet paper. Toilet paper is for everybody. So how do you market to your key person? But there are different segments even within the toilet paper market. So some people might want the cheapest out there, some people might want the most comfiest out there. Well, those are two different customer profiles, and you're going to have to decide. We name it, name them Sally and Matt. And Matt wants the softest one and Sally wants the cheapest one. And then when you're speaking and designing marketing materials, you're specifically creating stuff for Matt that's going to speak to him. And even as an individual, I could do that. Even as a solopreneur or influencer, I could talk directly in one channel to Matt and then another channel on a different page, different landing page, different part of my website. I could talk to Sally at two different approaches. They're still getting the information...."

Click here for the full transcript

What IS Making Conversations Count?

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

Listen to Making Conversations Count

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen

Once you've listened, remember to leave us a review!

https://makingconversationscount.studio/Review-all-episodes

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Content marketing is something that can be difficult for some to understand.

It's all about getting yourself out of the 'take' mindset, and instead becoming all about 'giving'.

As in, giving information. Info that's useful to your target audience! And ultimately, if you do that, the rewards will follow.

In the most recent episode of "Making Conversations Count" Wendy Harris chatted with the guy who literally invented the term 'content marketing'.

Joe Pulizzi shared immense wisdom around what the term really means, and how you can apply it in your own offerings.

Wendy and producer Neal get together as always, and chat through what they've learned.

If you haven't yet heard it, drop everything, and click the episode link above to listen before you listen to this one!

"Making Conversations Count" is a podcast from WAG Associates' telemarketing trainer and telemarketing expert Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen

Once you've listened, remember to leave us a review!

https://makingconversationscount.studio/Review-all-episodes

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!

Here are the links just in case you need them:

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"A lot of the people again, they watched too much of this 'business porn' and they just think courses are the best thing ever and it's the next thing and I want to make one......"

Tom Libelt, Making Conversations Count (December 2021)

(Hard of hearing? You can 'read' the episode here.

Strapped for data? You can hear a lower-bandwidth version of the episode here.)

A man named Pat Flynn once taught the business internet how to make money while you sleep, with a concept called 'passive income'.

Nowadays, one of the top search terms on Google is "best online courses websites" as people around the world attempt to get a leg up in this space, and monetise their acquired knowledge.

But online courses are not the only way to monetise your knowledge, as online course marketing expert Tom Libelt explains in this episode of "Making Conversations Count."

During this episode, Tom lifts the curtain on how most speakers get their apparent success at large speaking events.

He explains to Wendy that they're usually getting a helping hand from the organisers, and so if their ideas and content suck, they're probably not going to realise it until they put it to market.

Hint: that speaker's popularity might not be entirely authentic.

Tom believes that if you truly want to make money from online courses, you've got to think it through a bit more, and really do your market research.

Be proactive in understanding who you can help, and work with them to steer you to your winning product.

(Read the full transcript on the episode page)

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review!

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!

Here are the links just in case you need them:

Twitter Facebook Pinterest YouTube Instagram