090: Figured out their ideal customer profile (ICP)? Sales will be easier when your client avatar is clear!

Do you have the ideal customer profile of your target clients? Making Conversations about Marketing Counts, Count! - Even the title suggests it's meant to be!

"The mindset is probably half the battle. Too many people, even in marketing, they take their advertising campaigns, they shut them down too early... discredit ideas. And sometimes you're not following the right process. It's not that marketing does not work. You're not following the right process."

Paul and Shreya, Making Conversations Count - (July 2022)

Psst! Low on data? Here's a lower bandwidth version for you.

Are you spraying and praying with your marketing? It's time to stop that.

In order to seriously succeed with your business, and actually scale it, you need to get some things figured out first.

One of those things is your ICP.

Your ideal customer profile.

Get this bit wrong, and you'll be marketing to everyone and selling to no one.

Thankfully, this week's episode guests are experts at this stuff.

After listening to this episode, you'll understand why you need an ideal customer profile, how to figure it out, and what you can do to make that new client avatar work for you and your best results!

Enjoy this new episode of the "Making Conversations Count" podcast!

You'll learn....

• Why most people get the basics wrong
• How to resonate differently for different clients
• Why it's important to try to do yourself out of a job
• Paul and Shreya's conversations that counted
• Their advice for new and recently started entrepreneurs

A poignant moment from the episode:

"One of the key concepts we teach is creating your customer avatar. ICP. Unfortunately, if you're starting a small business, you don't do this because you think about everything else. But you don't start at the basic. You don't start at the letter A. Right. So creating your customer avatar, figuring out who that person is, we actually name it. You could have like 20 different personalities. For example, maybe you sell toilet paper. Toilet paper is for everybody. So how do you market to your key person? But there are different segments even within the toilet paper market. So some people might want the cheapest out there, some people might want the most comfiest out there. Well, those are two different customer profiles, and you're going to have to decide. We name it, name them Sally and Matt. And Matt wants the softest one and Sally wants the cheapest one. And then when you're speaking and designing marketing materials, you're specifically creating stuff for Matt that's going to speak to him. And even as an individual, I could do that. Even as a solopreneur or influencer, I could talk directly in one channel to Matt and then another channel on a different page, different landing page, different part of my website. I could talk to Sally at two different approaches. They're still getting the information...."

Click here for the full transcript

What IS Making Conversations Count?

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

Listen to Making Conversations Count

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen

Once you've listened, remember to leave us a review!

https://makingconversationscount.studio/Review-all-episodes