087: How much money do podcasts make? Want to make more? Here's how...
06/16/22 • 27 min
2 Listeners
"You have dozens of these podcast booking agencies, and I'm friends with a lot of them. Again, they stepped into a problem and they built the solution for the problem. But by doing that, I think there was another problem that was generated, which was the fact that the podcaster wasn't getting paid."
Travis Chappell, Making Conversations Count - (June 2022)
Psst! Low on data? Here's a lower bandwidth version for you.
If after listening you feel you want to sign up for Guestio, click here to do so.
Is there a better way of monetising your podcast?Travis Chappell thinks so.
He's come up with a solution that he hopes will help indie podcasts to continue investing in producing professional and polished content but cover those costs with the podcast itself.
Podcast marketing can be a bit of a catch-22.
You know it's good for your brand, but it costs you money up front and can take years of consistency before you'll even see results.
After listening to this episode, you'll be informed of a potential opportunity to help with the issue of financing your growth.
As you'll learn from this episode of the "Making Conversations Count" podcast, there's more than one way to monetise a podcast!
You'll learn....
- Why fight with bigger podcasts for great guests?
- Podcasters do all the work for none of the pay
- How much money do podcasts make?
- Travis’ conversation that counted – (and how he hates being comfortable!)
A poignant moment from the episode:
"There's kind of this almost like taboo attitude about it from a lot of people where it's like, "well, I would never pay for a guest" or "I would never pay to go on a show". And I'm just always curious as to why? It's not anybody's fault. It's not like they're just small minded. It has nothing to do with that. It's just like that's how the industry was portrayed for the last few years. Like I said, it's treated as a form of PR. The difference is if you go get an article in NBC or Forbes or whatever, they're still going to make all their money this quarter. They're not dependent... like, they don't also have a nine to five that they're working on the side."
Click here for the full transcript
What IS Making Conversations Count?
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here:
https://makingconversationscount.com/episodes/
Listen to Making Conversations Count
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:
https://makingconversationscount.studio/listen
Once you've listened, remember to leave us a review!
"You have dozens of these podcast booking agencies, and I'm friends with a lot of them. Again, they stepped into a problem and they built the solution for the problem. But by doing that, I think there was another problem that was generated, which was the fact that the podcaster wasn't getting paid."
Travis Chappell, Making Conversations Count - (June 2022)
Psst! Low on data? Here's a lower bandwidth version for you.
If after listening you feel you want to sign up for Guestio, click here to do so.
Is there a better way of monetising your podcast?Travis Chappell thinks so.
He's come up with a solution that he hopes will help indie podcasts to continue investing in producing professional and polished content but cover those costs with the podcast itself.
Podcast marketing can be a bit of a catch-22.
You know it's good for your brand, but it costs you money up front and can take years of consistency before you'll even see results.
After listening to this episode, you'll be informed of a potential opportunity to help with the issue of financing your growth.
As you'll learn from this episode of the "Making Conversations Count" podcast, there's more than one way to monetise a podcast!
You'll learn....
- Why fight with bigger podcasts for great guests?
- Podcasters do all the work for none of the pay
- How much money do podcasts make?
- Travis’ conversation that counted – (and how he hates being comfortable!)
A poignant moment from the episode:
"There's kind of this almost like taboo attitude about it from a lot of people where it's like, "well, I would never pay for a guest" or "I would never pay to go on a show". And I'm just always curious as to why? It's not anybody's fault. It's not like they're just small minded. It has nothing to do with that. It's just like that's how the industry was portrayed for the last few years. Like I said, it's treated as a form of PR. The difference is if you go get an article in NBC or Forbes or whatever, they're still going to make all their money this quarter. They're not dependent... like, they don't also have a nine to five that they're working on the side."
Click here for the full transcript
What IS Making Conversations Count?
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here:
https://makingconversationscount.com/episodes/
Listen to Making Conversations Count
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:
https://makingconversationscount.studio/listen
Once you've listened, remember to leave us a review!
Previous Episode
Making Conversations about podcast growth Count (Promo)
We've seen huge growth on this podcast since we started. But could we do more? Making Conversations about podcast growth Count!
Make sure you're all set to continue making those conversations count this Thursday as we're joined by podcast growth strategist Travis Chappell.
You’ll learn:- Why fight with bigger podcasts for great guests?
- Podcasters do all the work for none of the pay
- How much money do podcasts make?
- Travis’ conversation that counted – (and how he hates being comfortable!)
What IS Making Conversations Count?
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here:
https://makingconversationscount.com/episodes/
Listen to Making Conversations Count
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:
https://makingconversationscount.studio/listen
Once you've listened, remember to leave us a review!
Next Episode
Podcast growth is important. So are you going to grow yours by charging your contributors?
Carrying On The Conversation about podcast growth that Wendy had with Travis Chappell Do you have your own podcast? Or are you planning one? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke to Guestio founder Travis Chappell. We discuss our takeaways from the recent episode.
Let's not sugar coat this. Wendy spends a small fortune on keeping this podcast going.
Guess who benefits the most from that? It's not Wendy.
Yes, Wendy gets to continue establishing herself as subject matter expert (did you know she's the leading telemarketing trainer for the UK?) and she gets to share tips and insights to that end.
But that's only going to feather her nest if people she's educating follow through and book her services.
So what about the rest of the time? When a guest comes on to "Making Conversations Count", they're not there just to be nice and have a conversation. They also want to sell something.
Whether that's reputation, or an actual product.
So why shouldn't we, as podcasters, start seeing some more immediate return on our investment?
That was the point of the most recent episode of "Making Conversations Count".
Wendy spoke with speaker Travis Chappell.
Travis runs Guestio which you can sign up for by clicking this.
In this bonus episode, Wendy and producer Neal get together as always, and chat through what they've learned from the episode.
If you haven't yet heard it, drop everything, and click the episode link above to listen before you listen to this one!
"Making Conversations Count" is a podcast from WAG Associates' telemarketing trainer and telemarketing expert Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here:
https://makingconversationscount.com/episodes/
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here:
https://makingconversationscount.studio/listen
Once you've listened, remember to leave us a review!
https://makingconversationscount.studio/Review-all-episodes
You are following the show on socials, right?
Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!
Here are the links just in case you need them:
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