
066: Change your funnel into a bucket to increase sales conversions and boost your business every day | Making Conversations about buckets Count!
01/20/22 • 65 min
3 Listeners
"The journey is much more about the buyer now, than it is about the brand owner..."
Barnaby Wynter, Making Conversations Count (January 2022)
This episode is all about using buckets for sales conversions – what they are, how to measure them and how to increase their effectiveness.
We chat with Barnaby Wynter about the advantages of using a bucket approach to conversions, rather than a funnel, and why it might be a great option for your brand or business.
But we're not only Making Conversations about buckets Count!
This episode is packed full of useful general business and profit building advice that will help you stay productive and boost your business every day.
You'll learn:
- How to use value propositioning, including behaviour, benefits, and brand equity
- The attributes of time-management
- Why you need to do continuation measurement as well as testing
- Using the 'harvest' method for keeping your business financed and in profitability
- How to target your prospects and increase conversions rather than using the 'spray and pray' tactic for volume lead generation.
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here.
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.
Once you've listened, remember to leave us a review!
NEVER MISS AN EPISODE AGAIN!!
Follow the show on Apple Podcasts here!
Follow the show on Spotify, here!
You are following the show on socials, right?
Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!
Here are the links just in case you need them:
Twitter Facebook Pinterest YouTube Instagram
Strapped for data? You can hear a lower-bandwidth version of the episode here.
Naked link:
Hard of hearing? Read the episode using a transcript, here.
Naked link: https://makingconversationscount.studio/Episode-66-show-notes-transcript
"The journey is much more about the buyer now, than it is about the brand owner..."
Barnaby Wynter, Making Conversations Count (January 2022)
This episode is all about using buckets for sales conversions – what they are, how to measure them and how to increase their effectiveness.
We chat with Barnaby Wynter about the advantages of using a bucket approach to conversions, rather than a funnel, and why it might be a great option for your brand or business.
But we're not only Making Conversations about buckets Count!
This episode is packed full of useful general business and profit building advice that will help you stay productive and boost your business every day.
You'll learn:
- How to use value propositioning, including behaviour, benefits, and brand equity
- The attributes of time-management
- Why you need to do continuation measurement as well as testing
- Using the 'harvest' method for keeping your business financed and in profitability
- How to target your prospects and increase conversions rather than using the 'spray and pray' tactic for volume lead generation.
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here.
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.
Once you've listened, remember to leave us a review!
NEVER MISS AN EPISODE AGAIN!!
Follow the show on Apple Podcasts here!
Follow the show on Spotify, here!
You are following the show on socials, right?
Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!
Here are the links just in case you need them:
Twitter Facebook Pinterest YouTube Instagram
Strapped for data? You can hear a lower-bandwidth version of the episode here.
Naked link:
Hard of hearing? Read the episode using a transcript, here.
Naked link: https://makingconversationscount.studio/Episode-66-show-notes-transcript
Previous Episode

065: Menopause for men AND women in the workplace AND how it affects the home
Menopause for men AND women as well as how it impacts both? We're Making Conversations about menopause in the workplace Count!
"The younger generations coming through will be more open to hearing and talking about this . They'll be better educated than we are..."
Bev Thorogood, Making Conversations Count (January 2022)
This episode of "Making Conversations Count" is creating awareness of menopause for men and the impact they feel from it too.
Men also experience the journey alongside the women in their lives. We get into how men could easily be impacted by it, even if their wife isn't the one suffering!
Bev Thorogood is an expert on the subject of menopause and perimenopause having suffered through it herself.
She's used her experience and some additional research to write a short practical guide to the challenges of suffering through menopause which is bolstered by research from the British Menopause Society.
Bev makes it clear she thinks we need to 'start conversations' in schools, and suggests how that would definitely help women in general.
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here.
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.
Once you've listened, remember to leave us a review!
NEVER MISS AN EPISODE AGAIN!!
Follow the show on Apple Podcasts here!
Follow the show on Spotify, here!
You are following the show on socials, right?
Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!
Here are the links just in case you need them:
Twitter Facebook Pinterest YouTube Instagram
Strapped for data? You can hear a lower-bandwidth version of the episode here.
Naked link:
Hard of hearing? Read the episode using a transcript, here.
Next Episode

067: Using sales hypnosis and helping customers feel good when going through your sales process
Using sales hypnosis and helping customers feel good when going through your sales process We're Making Conversations about sales hypnosis Count!
"(As a sales person) you've got to be over and above, more helpful, more encouraging, more for the customer, more for the client, than anyone else they get to meet in their life..."
Gary Outrageous, Making Conversations Count (January 2022)
As a highly experienced telemarketing trainer and expert, host Wendy Harris was all fired up by the opportunity to learn from this guest's perspective.
Not just because she already knew him from her work with him in the past when educating about "the ways of sales"!
But really it's the fact that Gary is a master of the gentle approach to sales.
After all, what better way to help her clients than to get another perspective and method that's proven and that she can pass on to her very own conversationalists-in-training?!
Doesn't everyone want to be able to have more effective conversations when they're generating business leads?
Gary Outrageous is the business hypnotist in question and he has learned how to take lessons from different practitioners and apply them in his own way.
The sales hypnosis aspect of what he does is gentle - using people's own comfort and awareness in any given situation to help them feel at ease when buying.
You'll learn:
- How to use sales hypnosis to encourage trust from your clients, rather than objections
- Why NLP is only scratching at the surface of business conversation
- How disruption can actually be quite gentle
- That "Making Conversations Count" host and telemarketing trainer Wendy Harris has a 'tell'
- How you can get a client to smile when you've 'closed' them on a deal
- Why Gary likes F.U.D.-ing
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here.
On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.
Once you've listened, remember to leave us a review!
NEVER MISS AN EPISODE AGAIN!!
Follow the show on Apple Podcasts here!
Follow the show on Spotify, here!
You are following the show on socials, right?
Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!
Here are the links just in case you need them:
Twitter Facebook Pinterest YouTube Instagram
Strapped for data? You can hear a lower-bandwidth version of the episode here.
Naked link:
Hard of hearing? Read the episode using a transcript, here.
Naked link:
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