Free Resource Reveals How to Generate More Leads in Under 2 Minutes

07/13/24 • 2 min

One thing I hear repeatedly from HR Consultants is their struggle with lead generation.
And that’s completely understandable.
After all, no HR Consultant went into self-employment so they could work in marketing.
But unfortunately, all business owners have to do their own marketing.
And that includes HR Consultants.
See, without marketing, there’s no sales - and without sales, there’s no business.
It’s that simple really.
But marketing isn’t that simple, unfortunately.
There’s loads to think about...
Posting on LinkedIn, DMs, lumpy mail, podcasting, email marketing, signature offers, retainer deals, etc. etc.
The list goes on.
And just when you think you’ve finally understood marketing, something comes along to challenge your thinking again.
So, what’s the solution? How can you understand what you should be doing?
Well, the solution is actually a lot more simple than you might it is.
⏰ In fact, you can find out in less than 2 minutes.
What's the solution?
👩‍🏫 Well, it's a simple marketing quiz made specifically for HR Consultants.
📊 In this quiz, you’ll answer 18 simple Yes or No questions and get unparalleled insight into your marketing activities.
You’ll discover...
What you’re doing well... what you could be doing better... and what you’re completely overlooking in your marketing activities.
So you'll understand what to change, what to continue and what to tweak so you get more leads, clients, sales and profits.
This simple quiz really is the easy step you can take to understand what needs to change in your business. 🚀
However, if you’re 100% happy with your business right now, then don’t worry about it.
Keep doing what you’re doing.
But if you're not 100% happy... if there’s a nagging thought in your head that you could be doing “more” but you aren’t sure “what” then this quiz could be the answer for you.
It’s simple... it’s free... and it’s specifically for HR Consultants. 🙌
So check it out now.
And if you have any Qs you know where I am.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Previous Episode

Steal These 5 Killer Lead Gen Secrets from Europe’s Biggest Marketing Event

In this episode you'll discover:
👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.
👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.
👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.
👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.
👉 How to make it EASY for people to want to work with you - without spending a single penny.
So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.
PS - If you want to go to Atomicon AND you want to support the show then use this affiliate link. It won't cost you a penny but I'll get a cheeky kickback from it which is always nice.
Timestamps:
1. **00:00** - Introduction to the marketing conference experience
2. **00:20** - Sharing the five key takeaways from the conference
3. **01:19** - Mick Peninsky's personal updates and transition to Manchester
4. **02:02** - Takeaway #1: Move the big domino
5. **03:43** - Identifying your big domino for exposure
6. **05:01** - Takeaway #2: Customer experience is key
7. **06:04** - Examples of exceptional customer experiences
8. **09:03** - Tips to improve customer experience
9. **10:29** - Takeaway #3: Make it easy for people to understand why they should choose you
10. **11:03** - Key information to share with your audience
11. **13:11** - Importance of having a brochure and varied touchpoints
12. **14:36** - Takeaway #4: Develop a high ticket signature offer
13. **17:39** - Takeaway #5: The value of attending events and building relationships
14. **18:54** - Atomicon conference details and affiliate link plug
15. **20:15** - Wrap up and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Next Episode

Write. Sell. Repeat: 12 Proven Writing Techniques That Generate Instant Enquiries

Does any of this sound familiar?

Paralysed by “Blank screen syndrome,” knowing you need to write that website page to make sales, but not even knowing how to begin...
Posting on LinkedIn (because that’s what you’re supposed to do,) but getting crickets for the umpteenth time in a row.
Spending hours creating a proposal doc for a potential perfect-fit client, only to be ghosted... Again.

If so, then it sounds like your writing needs a complete overhaul.

And that’s where this week’s podcast episode comes into play. You'll discover:

👉 Why good copy isn’t a “nice to have,” it’s ESSENTIAL if you ever want clients to hire you.

👉 12 simple tips you can plug-in to your copywriting immediately to stand out from the masses of HR Consultants out there who are just copying and pasting from ChatGPT.

👉 What this 25-million copy author said about “stories,” and how you can leverage this tactic to generate unlimited leads and clients from LinkedIn.

👉 The hidden phrase that turns your copy from bland and banal, into captivating and compelling.

👉 How to make it EASY for people to want to work with you - without spending a single penny on advertising.

Overall, with AI getting smarter, and every consultant now able to write pretty good posts, having excellent copy is no longer optional. If you want to stand out, build a following and make consistent sales, you need to up your game.

So check out this episode today - and go and grab a copy of my book if you want more easily-implementable tips and tricks like this.

Timestamp:
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips