How to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a Day

05/14/25 • 20 min

As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.

You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.

You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.

And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.

It’s frustrating because, as an expert HR Consultant, you know you can help people, but getting the chance to show them that feels like a challenge.

The good news? There’s a solution—and it’s right here.

In this episode, I’ll walk you through a simple, repeatable process that will help you create a steady stream of leads. It’s the exact approach I use with my Pipeline Playbook members.

Here’s what you can expect to learn in today’s episode:

The one decision that immediately makes all your marketing easier (and way more effective).
Why most HR consultants keep going to networking events... and still have no clients lined up.
The big mistake you're probably making on LinkedIn — even if you're posting regularly.
How to warm up cold leads without chasing or selling in the DMs.
When to stop being a hunter and start being a farmer by building a list of clients who come to you ready to buy.

And much much more.

And if you want some help to plug all this into your business, quickly, effectively, and with support and camaraderie, then click here before the 10 slots for this month's cohort disappear.

Timestamps:

00:00 – How to Get 5 Leads a Week with Just 1 Hour a Day Work
00:50 – Why You’re Struggling to Get Leads as an HR Consultant
03:04 – The Fatal Flaw in Saying ‘I Work with SMEs’
04:26 – Getting a Real Lead Generation Pipeline
05:32 – How to Ask Permission to Pitch (Without Feeling Sleazy)
06:01 – Should You Run Ads? When Paid Lead Gen Makes Sense
08:01 – The Power of ‘Power Posts’ That Generate Leads on LinkedIn
10:17 – Which Lead Gen Is Best for HR Consultants?
12:17 – Why Most Prospects Aren’t Ready to Buy Your HR Services (Yet) And What to do About it
13:13 – Email Marketing: Turning Maybes Into Yeses
15:38 – How to Monetise Your Email List
16:45 – The One System That Ends Feast or Famine

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.

You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.

You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.

And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.

It’s frustrating because, as an expert HR Consultant, you know you can help people, but getting the chance to show them that feels like a challenge.

The good news? There’s a solution—and it’s right here.

In this episode, I’ll walk you through a simple, repeatable process that will help you create a steady stream of leads. It’s the exact approach I use with my Pipeline Playbook members.

Here’s what you can expect to learn in today’s episode:

The one decision that immediately makes all your marketing easier (and way more effective).
Why most HR consultants keep going to networking events... and still have no clients lined up.
The big mistake you're probably making on LinkedIn — even if you're posting regularly.
How to warm up cold leads without chasing or selling in the DMs.
When to stop being a hunter and start being a farmer by building a list of clients who come to you ready to buy.

And much much more.

And if you want some help to plug all this into your business, quickly, effectively, and with support and camaraderie, then click here before the 10 slots for this month's cohort disappear.

Timestamps:

00:00 – How to Get 5 Leads a Week with Just 1 Hour a Day Work
00:50 – Why You’re Struggling to Get Leads as an HR Consultant
03:04 – The Fatal Flaw in Saying ‘I Work with SMEs’
04:26 – Getting a Real Lead Generation Pipeline
05:32 – How to Ask Permission to Pitch (Without Feeling Sleazy)
06:01 – Should You Run Ads? When Paid Lead Gen Makes Sense
08:01 – The Power of ‘Power Posts’ That Generate Leads on LinkedIn
10:17 – Which Lead Gen Is Best for HR Consultants?
12:17 – Why Most Prospects Aren’t Ready to Buy Your HR Services (Yet) And What to do About it
13:13 – Email Marketing: Turning Maybes Into Yeses
15:38 – How to Monetise Your Email List
16:45 – The One System That Ends Feast or Famine

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Previous Episode

5 Leads a Week or Your Money Back

If you've ever found yourself saying...

"I just wish I had more leads."
"I swear I thought this self-employment lark would be easier."
Or, "I know I need more leads. I just don't know how to get them."

Then this bonus episode is you, my friend.

Because you're about to discover how you can get 5 leads a week - or your money back.

Sound good?

Then click play and then visit this page to apply for your spot.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Next Episode

The One Mistake That’s Silently Killing Your HR Consultancy

You think you need to sell HR. But that's a complete misunderstanding.

And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the void on LinkedIn.

So in this episode of Marketing Made Easy for HR Consultants, I’m pulling back the curtain on the biggest marketing mistake I see every solo HR consultant making.

So if you've ever said things like:
❌ “I help SMEs with all their HR needs”
❌ “We do everything from contracts to culture”
❌ “We’re like an outsourced HR department”

...then this episode will shift your perspective completely — and show you why this exact approach is making it impossible to stand out, charge high fees, or get consistent leads.

In this episode, you’ll discover:
✅ Why selling "HR" puts you in a race to the bottom — even if you’re the best at what you do.
✅ What McDonald's, Rolex, and Chanel 5 can teach you about selling your HR consultancy services.
✅ The real reason your content isn’t generating leads — and what to do instead.
✅ How to reposition your services so clients see you as essential (not a nice-to-have).
✅ The 3-step fix: niche, target market, and offer — and how to make it all work.
✅ The quickest way to become a category of one — even if you're just starting out.

So if you're tired of being seen as just another HR consultant — and you want to be the go-to expert in your space and get all the leads and clients you need with ease — this is the episode that shows you how.

Hit play now.

Timestamps:

00:00 – Why most HR consultants struggle to sell their services.
01:00 – The costly impact of saying 'I do HR' in sales conversations.
02:00 – How vague HR messaging confuses potential clients.
03:00 – Why buyers don’t search for ‘HR support’ – they search for outcomes.
04:00 – The danger of assuming clients understand what you do.
05:00 – What to say instead of 'I help SMEs with their HR needs'.
06:00 – Using pain points to frame your HR offer in a compelling way.
07:00 – Example: shifting from 'HR help' to 'reducing absence-related costs'.
08:00 – Real sales story: how outcome-focused messaging won the client.
09:00 – Why marketing feels hard when your message is too generic.
10:00 – The role of specificity in converting leads to clients.
11:00 – What buyers want: results, not responsibilities.
12:00 – Case study: transforming HR messaging to land bigger contracts.
13:00 – The ‘I don’t know what you do’ problem and how to fix it.
14:00 – Turning your service into a product clients are already searching for.
15:00 – Avoiding the 'menu of services' trap in your website and proposals.
16:00 – Messaging audit: how to spot weak, invisible offers on your site.
17:00 – 3 messaging tweaks to boost response from emails and LinkedIn.
18:00 – Creating a sales message that positions you as a business partner.
19:00 – How to test your new HR offer and message this week.
20:00 – Final takeaway: ditch 'HR' and sell the transformation, not the task.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Marketing Made Easy for HR Consultants - How to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a Day

Transcript

00:00 Hello there and welcome back to another episode of Marketing Made Easy for HR Consultants with me, Nick Poninski. In today's episode, we are going to talk about how to get five leaves a week inside 12 weeks if you only have an hour a day.
00:16 For the upcoming Observing of you, then you will recognize the fact that I am talking about my offer, the Pipeline Playbook 2.0. But to, ah, come your fears, this episode is not a pitch to suggest that you should join up.
00:32 In fact, what