REVEALED: The Truth About Networking

04/02/25 • 18 min

You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.

So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.

And then you go and experience an awkward AF afternoon.

Small talk with strangers... everyone trying to sell their own stuff or get free advice... and then a few potential leads which turn into casual chats but nothing more.

You think this is the exception rather than the rule, so you keep trying more networking events.

And another... and another.

Same thing on repeat - few leads, few clients, few sales.

Mainly just an awkward waste of time though.

Sound familiar?

If so, this is the podcast for you, my friend.

You’ll discover:

Why networking might be the worst lead gen strategy for HR consultants.
Which lead gen method is actually the best method for you.
The many MANY downsides to networking that people don’t talk about which causes you to lose HOURS of your life and £1000s.
How to get leads for your HR consultancy without even leaving your house.
The Big Networking Lie: Why it keeps your HR consultancy stuck
Everyone says “Just network more” – Here’s why that’s bad advice
How to implement the RIGHT lead gen method for you.

And much much more.

Timestamps:

00:01 – 00:12 | Why HR Consultants Struggle to Get Clients Through Networking
00:12 – 01:06 | The #1 Networking Myth Holding HR Consultants Back from Getting More Clients
01:06 – 01:34 | Why Networking Might Be the Worst Lead Gen Strategy for HR Consultants
01:34 – 02:29 | Why Networking Doesn't Deliver Business Growth
02:29 – 03:42 | The Illusion of Progress – Why Networking Feels Productive But Isn’t
03:42 – 05:05 | Networking vs. Content Marketing: Why One Scales and the Other Doesn’t
05:05 – 06:26 | The Real Cost of Networking: Time, Money, and Lost Opportunities
06:26 – 07:35 | Is Networking a Waste of Money?
07:35 – 09:13 | Why Networking Only Works for Extroverts (And What to Do Instead)
09:13 – 10:41 | The Unpredictability of Networking: Why It’s Like Gambling for Clients
10:41 – 12:11 | The Smarter Way to Get HR Clients Without Relying on Networking
12:11 – 13:26 | The Best Lead Gen Strategy for HR Consultants Who Love Writing
13:26 – 14:00 | Video Marketing for HR Consultants
14:00 – 14:36 | How to Get HR Clients with Cold Emails & LinkedIn
14:36 – 15:03 | The Power of Paid Ads: How to Automate Your Lead Generation
15:03 – 15:54 | The One Lead Gen Strategy That Works For HR Consultants
15:54 – 16:34 | How to Make Lead Generation Feel Easy
16:34 – 16:50 | The Proven 7-Step Process to Build a £70K HR Consultancy
16:50 – 16:57 | Next Steps: How to Get More Clients Without Networking

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.

So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.

And then you go and experience an awkward AF afternoon.

Small talk with strangers... everyone trying to sell their own stuff or get free advice... and then a few potential leads which turn into casual chats but nothing more.

You think this is the exception rather than the rule, so you keep trying more networking events.

And another... and another.

Same thing on repeat - few leads, few clients, few sales.

Mainly just an awkward waste of time though.

Sound familiar?

If so, this is the podcast for you, my friend.

You’ll discover:

Why networking might be the worst lead gen strategy for HR consultants.
Which lead gen method is actually the best method for you.
The many MANY downsides to networking that people don’t talk about which causes you to lose HOURS of your life and £1000s.
How to get leads for your HR consultancy without even leaving your house.
The Big Networking Lie: Why it keeps your HR consultancy stuck
Everyone says “Just network more” – Here’s why that’s bad advice
How to implement the RIGHT lead gen method for you.

And much much more.

Timestamps:

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Previous Episode

The 3-Step Lead Gen Formula That Brings in Clients - Even If You Hate Marketing

Most HR consultants overcomplicate their marketing.

They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.

Posting on LinkedIn... Networking... Even trying out a bit of lumpy mail here and there - all without any kind of plan.

But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.

Effectively, tactics without strategy don’t work.

So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabbing success, along with:

The simple 3-step formula ANY HR consultant can plug in to their business... And make getting HR clients easy, predictable, and repeatable.
Why most HR consultants fail at marketing... Plus: What to do instead to stop wasting time on tactics that devour time, effort, and money... whilst delivering minimal results.
The biggest mistakes HR consultants make on LinkedIn, at networking events, and in lead gen... and what to do instead.
A proven outreach strategy you can copy and paste that gets responses - without being pushy or spammy.
How to adapt your sales process to get more sales and avoid proposal ghosting for good.

So tune in now to get all this and more.

Timestamp:

00:00 – 01:06 | Why HR Consultants Struggle to Get Clients
01:06 – 03:05 | Why Generic Marketing Doesn’t Work
03:05 – 04:57 | The Biggest Wastes of Time in HR Marketing
04:57 – 07:13 | Why a Clear Audience & Message Matter for HR Marketing
07:13 – 07:34 | The Proven Way to Fix HR Marketing Problems
07:34 – 09:40 | Step 1: Pick a Clear Niche
09:40 – 12:15 | How a Niche Makes Marketing & Sales Easier
12:15 – 13:39 | Finding the Right Niche for Your Consultancy
13:39 – 16:46 | Step 2: Identify a Strong Lead Gen Strategy
16:46 – 19:56 | Step 3: The Sales Process That Converts Leads into Clients for HR Consultants Without Ghosting
19:56 – 21:46 | Why Most HR Consultants Fail at Marketing
21:46 – 22:28 | How to Get More Leads and Clients for Your HR Consultancy Using a Simple 3-Step Formula.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Next Episode

The Myth You Probably Believe Which is Killing Your Business

There’s a huge myth in the HR Consultancy world that catches EVERYONE out.

What’s the myth?

“SMEs are a target audience.”

Wanna know why this myth is destroying your business?

And what to do instead so you can...

Leave your peers and competitors in the dust...
Get an abundance of leads and clients queuing up to work with you...
And finally make marketing your HR Consultancy easy?

Then click here and listen to this special episode.

‘Cos it could be the moment everything changes for you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Marketing Made Easy for HR Consultants - REVEALED: The Truth About Networking

Transcript

00:01 today's episode we're going to talk about the harsh truth about networking for HR consultants. See, most HR consultants are told repeatedly that networking is the best way to get clients.
00:12 But what if that's actually what's holding you back? What if this often repeated phrase that networking is the be all and end all, what if that's actually hindering you and your progress?
00:24 Because here's the thing. Every single one of the hundreds of hundreds of clients that I've worked