Limitless: A Sales and Marketing Podcast

• The inspiration behind writing the book Lean AI • AI: A simplified overview from a sales and marketing perspective • Some of the biggest challenges AI can solve for startups • Leveraging AI for enhanced growth • Ways startups can follow to implement AI in their businesses _______________ Lean AI book on Amazon: https://amzn.to/3jSTysC Know more about Lomit: https://www.lomitpatel.com Learn more about Hippo Video: www.hippovideo.io Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes and share what we're learning on your social handles. Check out our #Limitless Webinar Series: https://www.hippovideo.io/webinars.html Tweet us @thehippovideo

- Why inbound is the best way to tackle a red ocean market? - Is backlink building still the best way to improve ranking? - What are the common mistakes when it comes to inbound marketing? - Sourcing original content is often a challenge. How to go about developing valuable original content? - Most companies struggle with content distribution. What does an ideal content distribution strategy look like? Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Hey Limitless Listener! Your favourite sales and marketing podcast channel is back again with a brand-new episode featuring the multi-talented Anmol Garg, Founder at Sales5X, and Standup Comedian. Anmol was one of the 18 sales leaders to feature on our 'Winning Sales Strategies e-book.' This is the recorded version of that interview. Tune now for: • How social media can help you to identify the exact pain-points of your customers • Social media tools salespeople can use for better engagement • Professional LinkedIn Spammer - Why does Anmol calls it the best job? (Pun intended!) • Anmol's list of the best books on sales and leadership Let us know what you think about this episode by leaving us a review. _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Key Takeaways - Trends (going from lead to accounts) - Role (own parts of customer success) - Organization (running a team of specialist - act like a CEO) - Metrics (Business outcomes and same metrics as sales) - Stage based CMOs (Different type of CMO for a different stage of the company) - What are the key attributes any CMO needs in their toolbelt - What keeps CMOs up at night or what keep you up at night being a CMO yourself? - How and why to manage your team according to KPIs - What are the Key ABM findings for CMOs to consider - Should marketers own parts of customer success? - Should a startup hire specialist or generalist first? - What do you mean when you say CMOs should act like CEOs? elaborate - Is there a right type of CMO based on the stage of the company? - You always say marketing is not demand gen, and it's business outcomes (demand gen, pipeline velocity, expansion). Could you elaborate on that? - When is the right time to create a category? How do you know it's the right time and you have the scope? - What budget does an SMB need to start ABM? - Is ABM ideal for a startup with no sales team? - What is your idea of positioning to begin with, in a saturated market? - Minimum basic strategy and tech stack needed for omnichannel marketing for a B2B tech company with a limited budget? - Where do you see the biggest skills gap in marketing today, and how do you overcome that challenge? - How to become a CMO? - Which medium works better in ABM? Sales Nav, Webinars, Seminars, etc? - When is the right time to hire a CMO? Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo