Limitless: A Sales and Marketing Podcast - Ep 5: Leveraging Inbound Marketing to grow in Red Ocean Markets (Ft. Nivas Ravichandran, Startup Partnerships & Growth, Freshworks)

Ep 5: Leveraging Inbound Marketing to grow in Red Ocean Markets (Ft. Nivas Ravichandran, Startup Partnerships & Growth, Freshworks)

02/07/20 • 34 min

Limitless: A Sales and Marketing Podcast

- Why inbound is the best way to tackle a red ocean market? - Is backlink building still the best way to improve ranking? - What are the common mistakes when it comes to inbound marketing? - Sourcing original content is often a challenge. How to go about developing valuable original content? - Most companies struggle with content distribution. What does an ideal content distribution strategy look like? Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Previous Episode

Ep 4: Creating a strong business brand through a strong internal culture (with Dustin Tysick, VP Marketing at Jostle)

The power of external brands, especially in B2B, is fading and the brands that are succeeding are those where individuals at the company have developed their personal brand. Dustin Tysick, VP Marketing at Jostle has poured his insights on the following: - Comprehensive understanding of creating a strong internal culture - When, how and what type of companies can leverage internal culture for creating a strong business brand ------ Visit http://bit.ly/3800Aoo to know what’s our next episode and subscribe to get notified when the next episode goes live. Read the transcript of this episode - http://bit.ly/2T2eaTS Share what we're learning on your social handles. Tweet us @thehippovideo Learn more about Hippo Video: www.hippovideo.io

Next Episode

Ep 6: How product marketing creates a product-driven company (with Marcus Andrews, Product Marketing Manager at Hubspot)

Check out Marcus Andrews article: https://medium.com/swlh/how-product-marketers-create-a-product-driven-startup-9581ac228b97 - The ultimate challenge facing businesses is vector alignment. What does that mean? Why is it so important? - Product marketing hierarchy of needs - Product marketing in a step by step approach (Product, market research, narrative, cross-functional and launch) - How product marketers create an identity - How product marketing scales as the company grows - Advice to startups thinking about marketing for the first time Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo